If I were to make one abandoned cart flow relevant for new and returning customers, I would do this:
Create two separate flows for both segments of customers. Similar emails but the copy for returning customers will be adjusted to reflect our ongoing relationship. Like “hey, refill before you run out”, “don’t miss a day with your favourite supplement”, etc. If they’re returning, they hopefully like the brand, so my copy will lean on that. While the copy for new customers lean on benefits, social proof, before and afters, etc.
So each customer enters the right flow based on rules already set up in the automation.
This is what I’ve done for a menswear brand but I’m curious to see if there are other methods.
If I were to make one abandoned cart flow relevant for new and returning customers, I would do this:
Create two separate flows for both segments of customers. Similar emails but the copy for returning customers will be adjusted to reflect our ongoing relationship. Like “hey, refill before you run out”, “don’t miss a day with your favourite supplement”, etc. If they’re returning, they hopefully like the brand, so my copy will lean on that. While the copy for new customers lean on benefits, social proof, before and afters, etc.
So each customer enters the right flow based on rules already set up in the automation.
This is what I’ve done for a menswear brand but I’m curious to see if there are other methods.