Weekly Round Up #48
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 48th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Hook Hack
Weekly Discussion Question: How would you do this…
How to Creat a Landing Page that Converts (in 8 Steps)
Finding Language/Market Fit
3 Ways to Improve Any Ad in Minutes
Podcast Pick of the Week
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Today’s copy tip comes via Sarah Levinger:
QUESTION OF THE WEEK
🏋️ Scenario: You’re a sports supplement brand creating a cart abandonment email flow for both new and returning customers.
💬 What would you do to personalize your abandonment flows and make them relevant for both audiences?
👉 Drop your answer in the comment section below!
Must-Read Articles
How to Create a Landing Page That Converts (in 8 Steps) (via Brevo)
Why I recommend it: While this article may be geared toward B2B audiences (we primarily write for B2C/DTC brands at Homestead), the “best practices” section is sound. In particular, understanding scanning patterns and doubling-down on your goal(s).
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds (via First Round Review)
Why I recommend it: Finding language/market fit is crucial for brands to connect with potential customers effectively. It involves using the right words that resonate with customers' goals and struggles, making them feel understood. But before focusing on product features or marketing strategies, you should prioritize understanding and articulating customers’ needs clearly. While you might think it’s the brand’s job to do that, your insights could potentially transform their business for the better.
3 Ways to Improve Any Ad in Minutes (via HubSpot)
Why I recommend it: This is a dead simple 3-step strategy for iterating your ad copy on speed dial. Examples included!
THE ONE THING EPISODE #437:
HOW TO WORK WITH (ALMOST) ANYONE
⏰ 50 minutes
Why I recommend it: This is a GREAT interview with Michael Bungay Stanier, author of How to Work with (Almost) Anyone about how to have better relationships with your coworkers (and possibly friends, partners, spouse, etc.). He talks about the importance of having a “keystone conversation.” Jump to the 15’ mark if you want the meat and not the ‘chatter.’
And you can nab the book here (not an affiliate link - don’t worry!).
Pretty Fly Copy
UPROOT
Format: Email
Spotted by: Bailey Baethge, Senior Copywriter & Creative Strategist, Homestead Studio
Why I like it: Incredible GIF in the hero.
FEEL GOODS
Format: Email
Why I like it: Well, it’s HOT pretty much everywhere across the USA and they called it out with their subject line. It nails a pain point with a simple reminder. The headline is witty, and the bolded text in the hero positions their product as a solution. Their tips (3 ways to defeat the drought) are simple value-adds to the reader who’s not already investing in their product. And that final CTA (”Quench Yo’self”) is right up my alley.
CORKCICLE
Format: Email
Why I like it: Honestly, I just liked this headline and the image that accompanies it: “Good design is obvious. Great design is transparent.”
BREZ
Format: Email
Why I like it: This was a fantastic plain text campaign. I like how they took a common question from customer reviews and built a campaign around it. It felt personable, felt like a genuine “response” from the brand, and to be honest, it’s a genius idea!
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Senior Copywriter at Allegiance Group + Pursuant
📍Remote 💸 Undisclosed
Sr. Copywriter at VRAI
📍Remote 💸 $75,000 - $110,000 (USD)
Direct Response Copywriter at QuinStreet
📍Remote 💸 $65,000 - $100,000 (USD)
Senior Copywriter at Rightworks
📍Remote 💸 Undisclosed
Senior Copywriter at TSIA
📍Remote 💸 $80,000 - $110,000 (USD)
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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If I were to make one abandoned cart flow relevant for new and returning customers, I would do this:
Create two separate flows for both segments of customers. Similar emails but the copy for returning customers will be adjusted to reflect our ongoing relationship. Like “hey, refill before you run out”, “don’t miss a day with your favourite supplement”, etc. If they’re returning, they hopefully like the brand, so my copy will lean on that. While the copy for new customers lean on benefits, social proof, before and afters, etc.
So each customer enters the right flow based on rules already set up in the automation.
This is what I’ve done for a menswear brand but I’m curious to see if there are other methods.