7 Must-Read Copywriter Columns from 2024
The Copywriter Column #193
This is my last Copywriter Column for 2024, so I thought I’d offer some of my favorite posts from the past 12 months (and one relevant one from last year). Enjoy!
Want to be a great copywriter? I did the hard work for you and rounded up some of the best tips I’ve read over the years to help you nail your copy. ;)
11 Newsletters Every Copywriter Should Subscribe to Right Now
This is by far my most popular post of the year. To be honest, it was one of the most pleasurable ones to write.
I wrote this in 2023, but it very much communicates a core theme found in my newsletter. It’s about the difference between experienced and inexperienced copywriters.
6 Tips for Landing a Copywriter Interview with a Marketing Agency
We hired a couple of new copywriters at the agency this year, and after going through (literally) hundreds of applications, I drummed up some of my top tips for at least getting considered for an interview with an agency.
John Bevins on “Good Copywriting”
Just some good old wisdom from one of the industry’s greats.
The 3 Secrets of High Achievers
It doesn’t matter what industry you’re in, these characteristics are universal of high achievers. At least, it’s what I’ve noticed all of them have in common. Number 3 is the hardest for most people to put into practice.
When you measure your worth against someone else’s highlight reel, you aren't just doing yourself a disservice – you’re undermining the unique blend of talents and perspectives that only you can offer the world. More about that here.
Hope you have a good end to your year. See you January 2nd! 👋
Matt
The Copywriter Column is a weekly glimpse into the mind of an agency copywriter. Thinking about subscribing? Here’s what else you can expect.