Join the Copy Minimalist
From writing great copy to leading others without becoming the bottleneck.
Welcome to the Copy Minimalist with me, Matt Snyder.
I currently serve as the Director of Copy for Homestead Studio, a growth marketing agency specializing in acquisition and retention services.
In addition to helping brands like HexClad, TRX, Casely, Brightland, and many others build and increase the effectiveness of their messaging across key retention channels, I also lead and mentor a team of kickass copywriters looking to do the same with their roster of clients.
My love affair with digital marketing began over 20 years ago when I fired up a Xanga account (<-- don’t bother looking for it!). I quickly learned I had a knack for writing, which snowballed into an obsession with copywriting, then email marketing, then the B2C space — you get the idea.
There’s been no looking back.
Why the Copy Minimalist
The Copy Minimalist is a principles-first newsletter about copy, leadership, and building teams that can think for themselves.
It’s written for experienced copywriters who are starting to lead others, as well as the leaders responsible for creative output.
The focus is on transferring judgment, not just reviewing work — teaching principles that improve copy, reduce rework, and help teams own decisions.
If you’re moving from “doing the work” to being responsible for how the work gets done, this space is for you.
How to Join
Ready to pull up a seat at the (copy)writer’s table and add your voice to the mix? Here’s how to get involved.
Always-Free Membership
What you get:
Access to Articles
Copy Column (Every Thursday)
Weekly Round Up (Every Friday)
Video Tutorials
Free Templates
Open Participation in Discussion Threads
Archive Access
Looking forward to having you engaged in the community!
Matt
