Weekly Round Up #60
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 60th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Tell compelling stories…
44 Copywriting Formulas to Level Up Your Content Marketing (via Blogging Wizard)
Visual Flair (via Nick Kolenda)
The Super Satisfying Way to Deal with Hate (via Marketing Ideas)
Podcast Pick of the Week
Pretty Cool Copy Examples
Job Opportunities
👋 Quick Announcement
I started a “side quest” earlier this week to help me become an even more disciplined writer. It’s called The Daily Log.
The Daily Log is a personal newsletter designed without rules. You can subscribe below or click here to learn more. I’d love to have you along for the journey!
Copy Tip of the Week
Today’s tip comes from the table of Jo Babb, one of our insanely talented Senior Copywriters & Content Strategists at Homestead Studio:
Quote from business writer Emily Sundberg that I really loved:
"One of my favorite quotes is from Antoine de Saint-Exupéry: 'If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.' Not to pervert the romantic sentiment, but if you want to reach your customer, don’t just show them an ad. Tell them compelling stories about and around your products, services, and people."
Must-Read Articles
44 Copywriting Formulas to Level Up Your Content Marketing (via Blogging Wizard)
Why I recommend it: Don’t let the phrase “content marketing” throw you off here – this article is a goldmine of writing frameworks to help guide your pen from headlines to subject lines, CTAs, and more. Bookmark it and save your favorites!
Visual Flair (via Nick Kolenda)
Why I recommend it: This one’s for all the designers out there! Well, technically, it’s for copywriters too because they can provide some context for designers to work with. But research demonstrates the presence of “visual flair” typically associated with sales boosts revenue whether you’re running a sale or not. Something to take note of before BFCM season…
The Super Satisfying Way to Deal with Hate (via Marketing Ideas)
Why I recommend it: If you work with consumer-facing brands, then dealing with backlash from angry customers is inevitable. In some cases, your clients might ask for your help in framing their responses to said backlash. Enter, this article. It provides a great framework for engaging with critics in their space.
THE WORLD’S BEST EMAIL & RETENTION PODCAST
Ep 3: BFCM Email Strategies – What Works (and What Doesn’t)
⏰ 26 minutes
Why I recommend it: Want some effective email and SMS strategies to try out this Black Friday? Jordan Gordon (from Pilothouse) emphasizes the importance of consistency and repetition in messaging to drive sales. He also covers audience segmentation and quick tips for turning first-time buyers into loyal, long-term customers.
Pro tip: Listen on 1.5x speed. Jordan talks slow :)
Pretty Fly Copy
WILDERDOG
Format: Email
Why I like it: The headline was crazy simple, straight to the point, and the “product” imagery was just what I needed in my inbox. And while I know some brands are against it right now, I’m not opposed to the subject line and headline being carbon copies of one another…
BRIGHTLAND
Format: Email
Why I like it: Fall is the season of dinner parties and late nights. Brightland is positioning themselves as an alternative to the complimentary bottle of wine you bring to said parties. They even provide for compelling reasons why that’s the case. Honestly, it’s brilliant. Good job, Brightland team!
AWAY
Format: Email
Why I like it: This was an excellent new product feature campaign. They didn’t showcase what the audience already knows about their core product but instead focused on what makes it different and more convenient than the alternative. Not to mention, one heck of a compelling offer at the end.
MINT MOBILE
Format: Direct Mail
Why I like it: Direct mail gets overlooked (and tossed in the trash). But it’s a great place to spot good copy strategy at play. For this piece, the headline makes a big, hairy promise. While there’s a lot of copy to sort through, the copywriter bolded the text with the important details to back said promise. They bust common objections associated with wireless carriers (e.g. high-speed data, nationwide coverage, unlimited talk/text, 7-day money back guarantee) and even include an offer if ordering a premium phone. Not to mention, a lot of folks now associate Ryan Reynolds with Mint Mobile, so they have that going for them too…
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Lead Copywriter at Resident
📍Remote 💸 $70,000 - $97,000 (USD)
Marketing Manager at Grove Collaborative
📍Remote 💸 $93,500 - $126,000 (USD)
Email Marketing Manager at Axonius
📍Remote 💸 $105,000 - $125,000 (USD)
Associate Creative Director, Copywriter at Huge
📍Remote 💸 $102000 - $135,000 (USD)
Senior Copywriter at ShopMy
📍Remote 💸 Undisclosed (but great benefits)
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
Are you new here? Thinking about subscribing? Here’s what else you can expect.