Hmm, maybe a quiz. Something along the lines of “which type of outdoor person are you”. Then they get the results in their inbox, along with the brand’s product recommendations for their type of outdoor personality.
If i wanted to A/B test this though, I would consider free shipping over a certain amount. Primarily because this option *may* move a subscriber faster towards making a buying decision compared to a quiz.
Great suggestions, Amina! I actually like the quiz idea, as it helps the brand develop zero-party data, which they can use to send personalized campaigns (to increase chances of conversion).
Hmm, maybe a quiz. Something along the lines of “which type of outdoor person are you”. Then they get the results in their inbox, along with the brand’s product recommendations for their type of outdoor personality.
If i wanted to A/B test this though, I would consider free shipping over a certain amount. Primarily because this option *may* move a subscriber faster towards making a buying decision compared to a quiz.
Great suggestions, Amina! I actually like the quiz idea, as it helps the brand develop zero-party data, which they can use to send personalized campaigns (to increase chances of conversion).