Weekly Round Up #49

Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.

Welcome to the 49th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!

In this week’s issue:

• Copy Tip: Hick’s Law

• Weekly Discussion Question: Favorite Lead Gen…

• How to Use AI in Email Marketing Without Losing the Human Touch

• Beginner’s Guide to Lifecycle Email Marketing

• Brand Tips that Help Scale eCommerce Customer Acquisition Strategies

• Podcast Pick of the Week

• Pretty Cool Copy Examples

• Job Opportunities

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Copy Tip of the Week

Limit Your Reader’s Choices

If you’re asking your reader to select a product or make a choice, limit the options.

Hick’s Law states the more options a person has to make, the longer it will take them to decide which option is best for them.

You can make this easier by deciding for them.

Subtle indicators like “best seller” or “limited inventory” or “most viewed” can be the nudge they need.

Need an example?

Open Netflix and pick a movie to watch tonight.

I’ll wait…

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QUESTION OF THE WEEK

🏔️ Scenario: You’re a new brand launching in the outdoor space. You’re looking to grow your email list but don’t want to offer a discount to incentivize new subscribers.

💬 How would you build your email list without a discount?

👉 Drop your answer in the comment section below!

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Must-Read Articles

• How to Use AI in Email Marketing Without Losing the Human Touch (via MarTech)

  • Why I recommend it: You’re not a bad marketer (or human) for using ai as a tool – you’re only bad if you’re using it to replace your job entirely. That’s what this article is kind of about – how to use ai in email marketing while infusing your work with a human touch at the same time. Get those 4 tips here…

• Beginners Guide to Lifecycle Email Marketing (via Beefree)

  • Why I recommend it: Email marketing is a great channel for converting subscribers into new customers and retaining those new customers over time. This article is about using stages of the customer lifecycle (i.e. awareness, consideration, conversion, retention) to inform your strategy. It’s a great refresher for veterans and a good resource for rookies!

• Brand Tips that Help Scale eCommerce Customer Acquisition Strategies (via Klaviyo)

  • Why I recommend it: Hot take: Acquiring prospective customers is easy. Ensuring those same prospects convert is hard. But it all goes back to how you acquired them in the first place, which if you’re wanting to do it right, well, that’s hard. Klaviyo unpacks all of it here.

BRAIN DRIVEN BRANDS
The Old Spice Strategy: How to Increase Sales 60% Using One Simple Psychology Strategy
⏰ 15 minutes

Why I recommend it: Sarah Levinger’s made an appearance in the Weekly Round Up three weeks in a row now, and for good reason – she’s consistently delivering value. This episode is a must-listen for everyone who touches ads, landing pages, emails, SMS’s, product descriptions, and pretty much every other piece of copy out there.

Here are three massive takeaways from this episode to whet your appetite for more:

1. Behavior is driven by your emotion, emotion is driven by your perspective of the world you live in, and perspective is driven by the context of your life.

2. Don’t use angles as the basis for your ads, landing pages, or emails – USE EMOTION.

3. Don’t iterate your winning ads – iterate the comments on those ads!

This is just 15 minutes long. Go listen to it.

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Pretty Fly Copy

CHUBBIES
Format: Email
Why I like it: That subject line? Certainly gets my attention. Why? I think it’s because it’s a command, not a ‘tease,’ ya know? But when you open it, it’s a fairly simple sale campaign. While I’m not crazy about the design, the messaging is clear.

GRUBBLY FARMS
Format: Email
Why I like it: Yo mama let you date? These chickens are asking. This was a brilliantly creative email campaign for Grubbly Farms. Swipe right…
(Kudos to the Homestead team for this one!)

CENTER FOR PSYCHOLOGICAL RESEARCH
Format: Ad
Why I like it: Another example of “less is more” when it comes to copy, and when paired with a compelling image, sometimes it helps the image get the message across just as good (if not better). “The more you connect, the less you connect.”

CLICKUP
Format: Video
Spotted By: Pedro Dionisio
Why I like it: Pedro said he thought it was funny, but I think it’s a brilliantly creative way to show how your product compares to your #1 competitor. They failed to mention that Asana has a much better user interface, but they didn’t ask me.

LUMINEUX
Format: UGC Mashup
Why I like it: By all appearances, this ad is super targeted. Look at the thumbnail image for proof: “Women who drink wine are obsessed with Lumineux whitening strips. Here’s why”. It’s an effective way to grab the attention of your target market by accentuating a pain point. The video continues with layer after layer of actual customer UGC behind the product’s core value props. Loved it.

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Career Opportunities

These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for. 

Copywriter at Alma
📍Remote 💸 $80,000 - $105,000/yr (USD)

Conversion Copywriter at Remote (Spain!)
📍Remote 💸 $25,900 - $87,500/yr (USD)

Creative Writing and Copywriting C3 Consultant at Korn Ferry
📍Remote 💸 $75,000 - $90,000/yr (USD)

Senior Copywriter at Mighty Networks
📍Remote 💸 Undisclosed

Senior User Experience Copywriter at Thrive Market
📍Remote 💸 $25 - 55/hr (USD)

👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.

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That’s it for this week! If you have questions or comments — drop a note below.

✌️

Matt

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