2025 Copywriting Goals
The Copywriter Column #194
If I had to guess, it’s that you’re already seeing an overwhelming amount of newsletters and posts about how to set goals for the new year.
This one isn’t about that.
Instead, I thought I’d share what some of my copy-related goals are over the next 12 months.
Each of these goals already have mini milestones attached to them in the pages of my journal, so they’re not pie-in-the-sky ideals. They’re plans I’m ready to execute on.
The good part? You’ll probably get value out of most of them.
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(one small caveat)
Before I get in the weeds here, I want to make a distinction.
There are copy goals I have at the agency and there are copy goals I have for myself and this external ecosystem I have in this newsletter community.
These goals are about the latter.
Goal #1: Publish 10 flagship pieces of content
I’m not talking about 500 word “insights” that get clicks. These are intended to be in-depth articles on core topics about copywriting, and specifically, copywriting in the DTC space.
I’ll be writing explicitly from first-hand experience, providing core insights into how I think about and approach copywriting in key areas.
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Goal #2: Guest post in 3 industry publications
I’m not talking about Forbes or any other publication that exists merely for the SEO-clout. I’m talking about niche publications (online or otherwise) relevant to copywriting in the DTC space.
Where do you go for industry-related knowledge? Those are the places I want to write.
I have some ideas already, but I’m interested about the places you frequent and who you think I should reach out to.
👉 Drop your suggestions in the comment section below.
Goal #3: Launch my first paid resource
While I wholly believe in giving your best ideas away for free, I also believe it’s important to pay your bills on time. That’s why I’m already working on a paid resource specifically for copywriters in my niche (DTC).
I fully intend on launching more micro courses like this one in the coming year as well – those will remain free.
👉 What kind of (paid or free) resources would you like to see? Drop your ideas in the comment section.
Goal #4: Put in the reps
I say this to nearly every writer I work with: you just have to put in the reps. In other words, the only way to improve your craft and grow is to do the work. I fully intend on doing that this year both at the agency and here through this newsletter community.
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There you have it! Those are some of my copy goals for 2025. Completely doable, right?
What are your copywriting goals for 2025?
Let me know in the comments below and how I can help hold you accountable!
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