Yep. My Name Changed.
The Copywriter Column #74
When I began my freelance business many moons ago, I wanted to combine two things I was passionate about when it came to marketing: copywriting and creativity.
Hence the name “Copywriter Creative.”
The problem? My friends and family had no idea what copywriting was (gasp!) and prospective clients thought I was a full-fledged content marketing agency. As my business evolved and grew, these problems persisted.
At the same time I was putting in reps with my clients, I also honed my focus. I realized how complicated my clients were making everything they hired me to do!
From strategy to messaging to the copywriting process itself — all of it was more difficult than it had to be. So I’d swoop in and simplify the heck out of all of it, trim the unnecessary stuff, and refine what was left.
Then a lightbulb went off.
The same principles of minimalism I embraced in my own life were spilling into my work.
In a sense, I was promoting a minimalist approach to copy and messaging without even realizing it.
As the years wore on, I more or less gravitated toward a handful of principles to guide my approach to copywriting and messaging. In fact, I still observe those same five principles to this very day.
Note: They’re guides, not rules, and that makes all the difference.
Is the idea of “copy minimalism” new?
No.
But the way I’m applying it to my work in the DTC space and teaching other copywriters how to use it for themselves, perhaps that approach is new.
All that to say, I decided to lean into this “copy philosophy,” to pull back the curtain for what works well for me, and to teach others how to use it for themselves.
At least, that’s what I intend to do here.
In a way, this mini “rebrand” gives me more clarity and focus, and will hopefully give aspiring copywriters ideas to maximize efforts toward their marketing endeavors.
Want to learn more about my minimalist approach to copywriting? Subscribe (if you haven’t already) and leave a comment on this post letting me know. There’s a lot in the works and I cannot wait to share more with you.
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