WHITE SPACE.
The Copywriter Column #71
White space.
In email design, it’s important to have breathing room between texts and images.
It’s more than a common design principle though, it’s there to give your reader’s brain a chance to breathe too.
It’s one of the many reasons I try to avoid large blocks of text when I write.
I’d hate for my reader to check out before even making an attempt.
But when you’re trying to get a message across, you’ve got to be aware of all the obstacles in your readers’ way.
More importantly, you’ve got to be willing to dismantle them brick by brick before they even get to them.
One of my personal obstacles in life is allowing myself to be overwhelmed.
It’s not intentional, but I think it comes from a place of people-pleasing.
I take on too much at once, hesitate to ask for help, and cram my schedule so full, overwhelm is all but inevitable.
So in a proactive move this week, I gave myself “white space.”
I blocked off space on my calendar, and during that time, I shut my laptop and put down my phone.
At one point, I took my dog for a walk around the block.
At another, I stood in the woods behind my house.
It didn’t change the fact that I had an ever-expanding of things to accomplish, but it did change my perspective toward them.
And maybe that’s the point.
So if you’re feeling a little overwhelmed this week, give yourself some white space.
Give yourself permission to breathe.
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