Weekly Round Up #95
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 95th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Loss Aversion
Brand Recognition: Importance and How to Build It [+ Examples] (via Omnisend)
How to Get AI to Write Copy in Your Brand Voice (via Erin Pennings)
Why Convenience Rules the Day (via Branding Strategy Insider)
Your Unhappy Brain Needs Some Assistance (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
You're losing sales every time you lead with benefits.
Why? Your brain cares more about what you might lose than what you might gain.
It's called loss aversion. And it's why negative emotions often outperform positive ones in copy.
Psychologists Daniel Kahneman and Amos Tversky proved this decades ago. People feel the pain of losing $100 twice as strongly as the pleasure of gaining $100.
Your customers' brains work the same way.
"Don't miss out on this opportunity" hits harder than "Take advantage of this opportunity."
"Stop wasting money on ineffective tools" converts better than "Start saving with our efficient solution."
😱 It’s because fear motivates action faster than hope.
When we sense danger or loss, our brains trigger immediate response mechanisms. When we imagine future gains, we can afford to wait.
Problems feel urgent.
Benefits feel eventual.
But you can't just fear-monger your way to conversions.
The negative emotion has to be real and relevant to your audience.
The best approach?
Start with the problem.
End with the solution.
Lead with what they're losing or risking. Then show them how to fix it.
"Your email list is shrinking because your signup forms are buried on page three. Here's how to capture leads from your homepage in under 60 seconds."
The rule?
Negative emotions create urgency.
Positive emotions create desire.
Use both, but lead with what hurts.
People buy to solve problems, not just to feel good.
Must-Read Articles
Brand Recognition: Importance and How to Build It [+ Examples] (via Omnisend)
Why I recommend it 👉 ”Brand” is more than just visual design – it’s verbal communication too. And your audience’s ability to recall your brand in whatever category you’re in is essential to the success of your business. The stickier your brand, the more likely you become your category’s leader. This article is all about why brand recognition is so important. An excellent read for designers and copywriters alike.
How to Get AI to Write Copy in Your Brand Voice (via Erin Pennings)
Why I recommend it 👉 I wish I had written this, but it’s also affirming in a lot of ways because this is almost our exact process at Homestead for using AI to mirror a brand’s voice. If you want a peek behind the curtain, here it is.
Why Convenience Rules the Day (via Branding Strategy Insider)
Why I recommend it 👉 ”Consumers will pay more convenience. And generally speaking, a cheaper price will not win over consumers if the cheaper product is less convenient.” So how do you market your product(s) in a way that elevates convenience? Click here.
You also need to read this:
A Bit of Optimism
Your Unhappy Brain Needs Some Assistance
w/ happiness expert Mo Gawdat
🎧 Listen on Spotify | Listen on iTunes
Why I recommend it 👉 To be perfectly transparent, I haven’t listened to this entire episode yet. But I appreciate what I have heard so far. It centers on a truth I learned years ago: happiness is a choice. And as someone blasted daily with the expectations from hustle culture, it’s a great reminder to stay centered on my own truth. Nothing could be more important, especially when protecting your creative identity.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
BROOKLINEN
Format: Email
Why I like it 👉 Honestly, I liked the headline (because I hate making my bed). But I also appreciate the step-by-step process for building your own bundle. Make things easy for your readers.
WILDERDOG
Format: Email
Why I like it 👉 This email had some serious balls. Haha, but really – my favorite hero in an email for quite some time. I think I liked the button copy the best.
NADS
Format: Email
Why I like it 👉 But really, speaking of balls, this was a fun emails from NADS. Great customer UGC that humorously aligns with their product and the value it adds (and problems it solves).
HUG SLEEP
Format: Email
Why I like it 👉 An area many email marketers and copywriters overlook for copy: the send name. In Hug Sleep’s case, they turned this into a break-up letter from “Your Ex.” Loved the creativity here.
LIQUID DEATH
Format: Video
Why I like it 👉 Leave it to Liquid Death to throw you an AI-driven curve ball (granted, a fan made it, not LD themselves).
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Marketing Manager at Quince
📍Remote ℹ️ B2C 💸 $110,000 - $125,000/yr (USD)
Brand Experiences Manager at Circle
📍Remote ℹ️ B2B 💸 $130,000 - $150,000/yr (USD)
Copywriter at Vacation Inc.
📍Remote ℹ️ D2C/B2C 💸 Not listed
Creative Conceptor (Copy) at Nutrafol
📍Remote ℹ️ D2C/B2C 💸 $125,000 - $145,000/yr (USD)
Senior Content Writer (Part-Time) at BuzzCo
📍Remote ℹ️ TBD 💸 $50/hr
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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