Weekly Round Up #94
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 94th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: “Benefits over features” isn’t always right
The Sticky CTA Effect (via The Playbook)
Built to Bounce Back: Why Resilience is the Real Creative Superpower (via It’s Nice That)
A Copywriter’s Step-by-Step Guide to Omnichannel Marketing (via Copywriter Collective)
New York City FC w/ Milo Kowalski and Justin Au (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
"Benefits over features" isn't always right.
Every copywriting course teaches this rule. And most of the time, it works.
But sometimes technical details build more trust than emotional promises.
Here's why: When customers are making high-stakes or complex purchases, they want proof you know what you're talking about.
A surgeon choosing medical equipment doesn't want to hear "You'll save lives easier." They want to know the device has "2mm precision cutting capability with real-time feedback sensors."
The technical specs aren't boring details. They're credibility signals.
This happens when:
Your audience has expertise. Engineers buying software care about API endpoints and processing speeds. "Streamlined workflow" means nothing to them.
The purchase is expensive. Nobody drops $50k on enterprise software because it "increases productivity." They need architecture specs, security protocols, and integration capabilities.
Trust is low. New brands can't just promise amazing results. They need to prove competence through demonstrable knowledge.
The psychology?
It's called "need for cognition." Some people prefer detailed, factual information when making decisions. They don't want you to do the thinking for them.
But here's the key:
Don't choose features OR benefits. Use features to support benefits.
❌ "Our CRM has advanced analytics dashboards"
❌ "You'll make better decisions"
✅ "Advanced analytics dashboards show you which leads are most likely to convert, so you can focus your team's time on deals that actually close"
Lead with the benefit. Back it up with the feature. Show them what AND how.
The rule?
Know your audience's expertise level and match your copy to their decision-making style.
Technical buyers want technical proof. Emotional buyers want emotional connection.
Give them what they need to say yes.
Must-Read Articles
The Sticky CTA Effect (via The Playbook)
Why I recommend it 👉 Every good copywriter knows the importance of reinforcing the behavior you want your reader to take through both subtle and direct cues. This is one of the best ways to do it. Makes me think about the way I personally write email and landing page copy.
(HS) Why I recommend it 👉
Built to Bounce Back: Why Resilience is the Real Creative Superpower (via It’s Nice That)
Why I recommend it 👉 I loved this piece on resilience being the real creative superpower. It’s thoughtful, grounded, and full of perspective from people actually doing the work. If you’ve ever felt like creativity gets harder the more you care, this’ll hit home. Worth a quiet read when you need a reset or a reminder that it’s okay to bend without breaking.
A Copywriter’s Step-by-Step Guide to Omnichannel Marketing (via Copywriter Collective)
Why I recommend it 👉 Loved this deep dive from Copywriter Collective on what it takes to excel as an omnichannel marketing copywriter. It’s practical and real — covering everything from tailoring tone across platforms to staying consistent in strategy and execution. If you’ve ever switched between email, ads, social, and landing pages, this gives you a roadmap for keeping your voice strong and your message crystal clear.
You also need to read this:
A Change of Brand
New York City FC w/ Milo Kowalski and Justin Au
🎧 Listen on Spotify
Why I recommend it 👉 Designers might enjoy this podcast episode more than copywriters, but I still think it’s an essential listen for any marketer. How do you take a long-standing legacy brand and, well, rebrand? That’s the question the New York City FC (soccer team) had to answer. And their methodology is worth a listen for any marketer!
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
WARBY PARKER
Format: Email
Why I like it 👉 What is one of the top questions people ask themselves when buying a new pair of glasses? Enter: your new headline and CTA.
WALLETS (RIDGE?)
Format: Ad
Spotted By: Sarah Levinger
Why I like it 👉 Excellent use of the Hindsight Bias.
TUMBLE
Format: Email
Why I like it 👉 It’s all about how it feels walking on this product (and why). Not to mention, a great strategic use of social proof to back up the claim.
HUG SLEEP
Format: Email
Why I like it 👉 I feel that headline in my soul. But I love the P-A-S framework at play here. Well done!
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copy Supervisor at Inizio Evoke
📍Remote ℹ️ B2B 💸 $100,000 - $135,000/yr (USD)
Senior Writer at Huge
📍Remote ℹ️ Agency 💸 $85,000 - $111,000/yr (USD)
Copy Supervisor at Real Chemistry
📍Remote ℹ️ Healthcare 💸 $115,000 - $130,000/yr (USD)
Content Writer at Thera
📍Remote ℹ️ B2B 💸 Not listed
Jr. Copywriter at The Agency RE
📍Remote ℹ️ Agency 💸 Not listed
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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