Weekly Round Up #93
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 93rd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: You vs. We
4 Things Winning Creatives Need (via Foxwell Digital)
4 Principles for a Digital Workspace That Sparks Ideas – Not Frustration (via Around the Bonfire)
Why Emotions Drive Marketing Decisions (Even When We Think They Don’t) (via Holistic Email Marketing)
How to Hack into Your Customer’s Mind the Easy Way (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
Your brain lights up when it hears "you."
And I mean that literally.
Neuroscientists call it the "cocktail party effect." Even in a crowded room, your name cuts through the noise instantly.
The word "you" works the same way.
When someone reads "you," their medial prefrontal cortex activates. That's the brain region tied to self-referential thinking.
Basically? "You" makes people think about themselves.
When they read "we" or "our company," different neural pathways fire. The brain processes it as information about someone else.
This is why customer-focused copy converts:
❌ "We offer the best customer service"
✅ "You'll get answers in under 2 minutes"
❌ "Our software helps businesses streamline operations"
✅ "You can automate your workflow in 3 clicks"
The "you" versions force readers to imagine themselves experiencing the benefit.
The "we" versions? Just company facts.
But here's when to break this rule:
Sometimes you need to build trust and credibility. "We've helped 10,000+ businesses" establishes authority better than "You'll join 10,000+ successful businesses."
When addressing skepticism. "We guarantee results" feels more accountable than "You're guaranteed results."
When sharing your story. People connect with authentic "we" statements that show your mission.
The rule?
Default to "you" language. Use "we" strategically when authority matters more than immediacy.
Your prospects want to know what's in it for them.
"You" language makes that connection automatic.
👉 Click here to give this post a thumbs up on LinkedIn!
Must-Read Articles
4 Things Winning Creatives Need (via Foxwell Digital)
Why I recommend it 👉 I ripped this straight from the article because it said it so well. Here’s why I recommend this for any copywriter in the paid social space: “Creative iteration isn’t just different small variables anymore. It’s way deeper than that. Minor edits (text swaps, headline tweaks, etc.) are now interpreted by Meta’s algorithm as recycled. To win, creatives need meaningful structural variation.” So what does that actually mean?” Read it here.
4 Principles for a Digital Workspace That Sparks Ideas – Not Frustration (via Around the Bonfire)
Why I recommend it 👉 Whether you like it or not, you are a product of your environment. And when it comes to creativity, that environment will either help you or hinder you. These are great tips for creating a space that helps your creativity flourish.
Why Emotions Drive Marketing Decisions (Even When We Think They Don’t) (via Holistic Email Marketing)
Why I recommend it 👉 I love how our brains are wired and it fascinates me how that wiring affects our decision-making processes. Most marketers don’t give this enough consideration when it comes to messaging strategy. But we’re exceptionally emotional creatures, and for good or ill, our brains use our emotions to weigh risk before making decisions. Read why it matters here.
You also need to read this:
Brain Driven Brands
How to Hack into Your Customer’s Mind the Easy Way
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 This episode of Brain Driven Brands is a goldmine if you're serious about customer research that actually moves the needle. Sarah Levinger and Nate Lagos break down how Original Grain used a tool called the Core Identity Map to uncover deep emotional triggers—and it's helping them break past $30M. Instead of surface-level data, CIM pulls out the raw, unspoken beliefs that drive purchases, reshaping both messaging and visuals. If you're tired of guessing what makes customers buy, this 33-minute episode will give you a whole new lens.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
PRANCER THE CHIHUAHUA
Format: Facebook Post
Why I like it 👉 Sometimes honesty sells (or adopts?). I liked this line: “I am convinced at this point he is not a real dog, but more like a vessel for a traumatized Victorian child that now haunts our home.” and this line: “He hates men more than women do, which says a lot.” and this line: “But you know that episode of The Office where Michael Scott silently whispers ‘I’ll kill you.’ to Toby? That’s Prancer having to begrudgingly coexist with everyone when I’m around.”
CASELY
Format: Email
Why I like it 👉 This is a dead simple email, but I loved how design and copy worked together in the hero here. It’s big, bold, and easy-to-read.
FREE FLY
Format: Email
Why I like it 👉 They framed this entire campaign around a primary benefit: stay out there longer. It gave them a “container” to put all of their products in. Not to mention, the benefit is particularly appealing to anglers battling the summer heat!
NADS
Format: Email
Why I like it 👉 Funny subject line and I loved how the copywriter played on various themes throughout that intersected with the holiday. Brilliant copy, tbh.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
DTC Email Copywriter at Stimulate
📍Remote ℹ️ DTC/Agency 💸 Not listed
Senior Copywriter at Copy Squad
📍Remote ℹ️ Finance/Agency 💸 $50/hr (USD)
Copywriter at Hatch
📍Remote ℹ️ DTC 💸 Not listed
Digital Copywriter (DTC) at Carhartt
📍Remote ℹ️ DTC 💸 Not listed
Jr. Copywriter at Madhive
📍Remote ℹ️ B2C/B2B 💸 $28,000 - $32,000/yr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
Are you new here? Thinking about subscribing? Here’s what else you can expect.