Weekly Round Up #9
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 9th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Pull up a chair and dig in!
Copy Tip of the Week
“Why are you so STUPID?!”
Notice something there? Probably the word stupid.
But more importantly, how did it make you feel?
Enlarging words (or emphasizing them in this case) triggers a stronger emotional response.
The bigger something is, the bigger the threat, especially with words that trigger emotion.
Must-Read Articles
7 Tips for Writing Content that Converts (HubSpot)
Have I mentioned before how much I love Eddie Shleyner? I do. In this article, he gives his top tips for writing compelling copy. Honestly, it’s so stupid simple you’re going to wonder why you nearly always never do these 7 things.Winback Emails Guide (Bloomreach)
While typically a secondary flow item for us at the agency, winback emails are a good way to re-engage people who, well, kind of fell by the wayside. If you know nothing about them, this is a great read. If you know everything about them, consider it a good refresher. Then grab a pen and paper and brainstorm a good winback campaign for your clients in October. Let’s re-engage people ahead of BFCM season, eh?15 BFCM Campaign Examples and Results (Klaviyo)
Speaking of BFCM, why not get some inspiration ahead of the biggest season in the DTC space? From strategy to campaigns, this is a goldmine of ideas.
Pretty Fly Copy
I love good copy. You love good copy. We all saw a lot of good copy this week. But here are a few highlights from yours truly:
🥤 [Email] Yeti
Some say comparison is the thief of joy. While I would normally agree with it, comparison in this case brought me joy. This was a clever way for Yeti to compare conventional products with their own using as few words as possible.
🕯️ [Email] Otherland
While I appreciate the seasonality of this email, I noticed some subtle persuasion tactics at play here, particularly with price-anchoring. Notice the retail price crossed out and the sale price REALLY big? Additionally, they present them highest to lowest, which is another subtle anchoring strategy.
🏄 [Email] RVCA
RVCA regularly does sales emails like this. It’s essentially a static poster turned into a GIF. An interesting strategy, for sure, but since they do it all of the time, I assume it works well.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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