Weekly Round Up #89
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 89th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: The Before-After-Bridge
Your Brand is What is Received, Not What is Sent (via Branding Strategy Insider)
The Ethics of Clickbait (via The Playbook)
Confessions of an AI Addict (via Animalz [by Tim Metz]
You’re Being Lied to About AI’s Real Purpose (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
Looking for a subtly persuasive copywriting framework?
Try the Before-After-Bridge.
Before: You begin by describing what your reader’s current situation is (think empathizing with your reader). It’s okay to be slightly poetic. You want to double-down on what’s causing them pain.
After: Next, you describe their ideal situation if the above problem didn’t exist. Aspirational language works great here.
Bridge: Lastly, you tell your reader how to get to their ideal situation by framing your product/service as the solution (i.e. bridge).
This is particularly useful for emails, some video scripts, and sales-driven landing page copy where you might want to craft a compelling narrative to engage your reader.
Give it a whirl and let me know how it goes!
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Must-Read Articles
Your Brand is What is Received, Not What is Sent (via Branding Strategy Insider)
Why I recommend it 👉 This is a simple (but necessary) paradigm shift for many who are newer to marketing. There’s a temptation to associate brand with colors and fonts and tone. But branding is so much more — it’s identity and meaning. The kicker? It’s not always the brand’s decision as to what that meaning is. (Read more…)
The Ethics of Clickbait (via The Playbook)
Why I recommend it 👉 The thirst brands/businesses have to get into their readers’ wallets can, at times, appear insatiable. The result is cringeworthy strategies that’ll do anything to get people to click. But the result of that? Broken relationships. Here’s why that matters.
Confessions of an AI Addict (via Animalz [by Tim Metz]
Why I recommend it 👉 This spells the dangers of becoming too reliant on AI tools and resources.
Further reading: Stay Strong: Never Let AI Fill Your Blank Page
You Might Also Like:
The Diary of a CEO
Simon Sinek: You’re Being Lied to About AI’s Real Purpose and We’re Teaching Our Kids to not Be Human
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 Yes, I understand the title of this podcast episode is a bit alarmist. But throughout, Simon Sinek offers profound insights and warnings about an over-dependence on AI and the long-term trade-offs that come with it.
As marketers, brands, agencies – wherever you find yourself – it’s important to consider the role AI will play in your work (and your life). Weigh the pros and cons. Determine how it fits into your world in light of what you value and where you refuse to make compromises, particularly in light of your creative pursuits.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
CARE.COM
Format: Video Ad
Why I like it 👉 This campaign touched on so many feelings in only 30 seconds, especially for primary caregivers (their target audience). The script was powerful enough to stand on its own, which made the accompanying video montage even more impactful.
ORIGINAL GRAIN
Format: Email
Why I like it 👉 This was a timely email for Father’s Day (see what I did there?). But in particular, I loved this line – it shows that this gift is about more than function: “These watches don't just tell time, they help tell the stories of the men who wear them through the reclaimed materials they're made from.”
WARBY PARKER
Format: Email
Why I like it 👉 One of my best pieces of email copywriting advice: write into the click. This is the perfect demonstration of how to do that using curiosity (and minimal copy).
KNOCKAROUND
Format: Email
Why I like it 👉 Loved the thematic nature of this email (”Festival Season”), and specifically, their choice in vocabulary. It’s telling that they’re targeting a younger demographic with this campaign, as their word choice uses a lot more Gen Z lingo.
HOWLER BROS
Format: Email
Why I like it 👉 Loved this gift guide email. They make clicking easy by offering different gift recommendations based on your dad’s interests. Personally, I’ll take one of each.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Senior Copywriter at NerdWallet (Contract)
📍Remote ℹ️ B2C/Finance 💸 $65/hr (USD)
Brand Copywriter at Stripe
📍Remote ℹ️ B2C/FinTech 💸 $141,000 - $212,000/yr (USD)
Copywriter – Growth at IPSY
📍Remote ℹ️ DTC/Beauty 💸 $70,000 - $80,000/yr USD
Copywriter – Donut Studios at New Engen
📍Remote ℹ️ DTC/Apparel 💸 $60,000 - $65,000/yr USD
Senior Copywriter at TBD
📍Remote ℹ️ Agency 💸 $40 - $45/hr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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