Weekly Round Up #86
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 86th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: On creativity
Q1 2025 Email Patterns, Trends, and Outliers (via Really Good Emails)
Color Psychology of Brands (via Praxent)
Why They Want Your Product (via Buy•ology)
The 75 Rule: Using Milestones to Drive Buying Behavior (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
The most counterintuitive truth about creativity?
The more you create, the more you need to consume.
As copywriters, we obsess over output: hitting deadlines, crafting hooks, perfecting CTAs.
But we often neglect the input that makes great writing possible in the first place.
When my creative well runs dry…
I read something completely unrelated to marketing
I have a conversation with someone outside my industry
I get away from right angles and do something where I hear the birds sing
I practice curiosity about an entirely different field
This isn't procrastination—it's the foundation of original thinking.
Hemingway put it perfectly: "In order to write about life, you must first live it."
Your best ideas don't come from staring at a blank page or recycling the same marketing formulas.
👉 Click here to give this post a thumbs up on LinkedIn!
Must-Read Articles
Q1 2025 Email Patterns, Trends, and Outliers (via Really Good Emails)
Why I recommend it 👉 I love this quarterly analysis from RGE. The Q1 2025 email trends highlight a shift towards personal storytelling, soft design, and emotional connections with consumers. But the most successful brands focused on something specific, which given the tariff tsunami, made complete sense. Check it out.
Color Psychology of Brands (via Praxent)
Why I recommend it 👉 Colors play more than just an aesthetic role. Different colors can actually influence consumer behaviors and emotions. Understand how to leverage them effectively and you can lock-in some top-notch results for your clients.
Why They Want Your Product (via Buy•ology)
Why I recommend it 👉 Your customers don’t always buy something to solve a problem – sometimes they make purchase decisions based on what they want to affirm about themselves. This article contains 4 strategies you can apply to leverage that desire. Personally, I think the third strategy is probably the most powerful.
You Might Also Like:
Why Copywriters Need Deliberate Practice
If you practice the wrong thing over and over, you don't magically get perfect.
BRAIN DRIVEN BRANDS
The 75 Rule: Using Milestones to Drive Buying Behavior
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 If you market for any kind of consumer-driven brand (eCommerce specifically), then this is a must-listen episode (start at the 3:50 mark to avoid the intro jabber). But simply put, creating and/or recognizing milestones in your customer’s life (or your relationship with them) is a great tactic for driving buying behavior.
🔓 Want access to my entire swipe file database?
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MAGIC MIND
Format: Email
Why I like it 👉 Excellent subject line with a hero section that continues the narrative and satisfies their reader’s curiosity. The “daily habits” section is a great (free) value-add too.
UPROOT
Format: Email
Why I like it 👉 This made me think of this snippet in Family Guy. But that aside, I love the texting format like this. It’s a great way to pull your reader’s eye down the page and through your message.
AG1
Format: Email
Why I like it 👉 Benefit-packed headline. Great CTA. Your emails really can be this simple, folks.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copy Director (Group Copy Supervisor) at Princeton10, LLP
📍Remote ℹ️ Agency 💸 $105,000 - $145,000 (USD)
Copywriter - Growth at IPSY
📍Remote ℹ️ DTC 💸 $70,000 - $80,000 (USD)
Creative Writer at Marketri
📍Remote ℹ️ B2B/Agency 💸 $70,000 - $90,000 (USD)
Senior Copywriter at Nomadic Agency
📍Remote ℹ️ Agency 💸 $80,000 - $90,000 (USD)
Email Copywriter at Lilo Social
📍Remote ℹ️ Agency 💸 $50,000 - $60,000 (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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