Weekly Round Up #85
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 85th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Listen.
Look at What’s Shaping Customer Behavior (via Klaviyo)
Your Meta Ads A/B Tests are Misleading (via Science Says)
The Overconfidence Effect (via Psychology of Marketing)
Design vs. Text-Based Emails: What Really Works in Email Marketing? (Video Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
The most powerful copywriting skill isn't writing at all. It's listening.
Not just hearing what your audience says, but understanding what they mean.
Because people don't always tell you what they want. They tell you what they think they want. Or what they think you want to hear.
Your job as a copywriter is to be an emotion translator:
When they say "I need more time" → they mean "I feel overwhelmed"
When they say "It's too expensive" → they mean "I don't see enough value yet"
When they say "I'll think about it" → they mean "You haven't addressed my real concern"
This is why the best copywriters aren't just good with words – they're skilled detectives.
They hear the hesitation in someone's voice. They notice which features get questions and which get silence. They pay attention to where customers get stuck in the journey.
When you learn to listen beyond the words, your copy doesn't just speak to your audience – it speaks for them.
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Must-Read Articles
Look at What’s Shaping Customer Behavior (via Klaviyo)
Why I recommend it 👉 Economic uncertainty is making consumers more cautious, leading them to carefully consider their purchases and seek value from brands they trust. These same shoppers are looking for discounts and transparency, meaning you MUST adapt your messaging both quickly and strategically to earn customer loyalty and maintain your competitive edge.
Your Meta Ads A/B Tests are Misleading (via Science Says)
Why I recommend it 👉 A/B testing on Meta ads can be misleading because different ad versions are shown to different audiences, impacting results. This means that while a certain creative may perform well on Meta, it may not be the best choice for other platforms like TikTok or YouTube. To make reliable marketing decisions, heed this advice.
The Overconfidence Effect (via Psychology of Marketing)
Why I recommend it 👉 How confident does your marketing message make your reader feel? Turns out, the more confident they feel about what you’re saying, the more likely they’ll buy what you’re selling. Here are 3 tips to do just that.
You Might Also Like:
The Only Two Reasons Anyone Does Anything
People are simple creatures at heart. Behind every decision we make lies one of two driving forces: we're either running toward pleasure or away from pain.
REALLY GOOD EMAILS
Design vs. Text-Based Emails: What Really Works in Email Marketing?
Watch on YouTube
Why I recommend it 👉 Can text-based emails really outperform beautifully designed ones? In this must-watch session, email strategist Naomi West (Parcel) breaks down the unexpected power of text-based emails, when to use them, and how they fit into every stage of the customer lifecycle.
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HUCKBERRY
Format: Email
Why I like it 👉 Huckberry is notorious for insanely large emails, so I only snipped a portion of it here. But I like how they made this portion of their campaign about outfitting yourself for the Murph Challenge ahead of Memorial Day. The way they threaded the products together with the challenge was well done.
BELLROY
Format: Email
Why I like it 👉 For someone familiar with your brand (but not all of your products), this was a great product feature campaign. It answered the question: Why might I need this? for the reader. It was also insanely clean and minimal. Loved it.
FREE FLY APPAREL
Format: Email
Why I like it 👉 “What circumstances might my customer find themselves in and how can I help them navigate it?” That’s the question this email answers (and brilliantly, I might add).
DOORDASH
Format: Commercial
Why I like it 👉 This was a brilliant Mother’s Day campaign and a great play on their brand name.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Senior Copywriter at Nomadic Agency
📍Remote ℹ️ Agency 💸 $80,000 - $90,000/yr (USD)
Junior Copywriter at FARRYNHEIGHT
📍Remote ℹ️ Agency 💸 Undisclosed
Senior Brand Copywriter at Earnest
📍Remote ℹ️ Finance 💸 $103,000 - $117,000/yr (USD)
Copywriter (Part-Time) at TBD
📍Remote ℹ️ eCommerce/DTC 💸 $2,000 - $3,000/mo. (USD)
Email Copywriter at Lilo Social
📍Remote ℹ️ Agency 💸 $50,000 - $60,000/yr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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