Weekly Round Up #84
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 84th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Yes Stacking
How to Give Your Brand a Point of View (via Grace Baldwin)
AI Hallucinations: What Copywriters Need to Know (via Section School)
7 Winning A/B Tests That Feel Illegal to Know (via Marketing Ideas)
Landing Pages: Tips, Tricks, and Ingredients (Podcast Pick)
Copy Examples for Your Swipe File
Job Openings
Copy Tip of the Week
Great copy doesn't try to convince readers of something they don't believe. Instead, it starts with something they already agree with, then builds a bridge to your offer.
I call it "yes stacking" and it works like this:
Start with an obvious truth your audience can't deny
Follow with another agreeable statement that moves slightly toward your point
Continue building agreement with each new statement
Only then ask for the action you want them to take
When someone has mentally said "yes" 3-4 times before reaching your call to action, conversion becomes the natural next step.
Try this framework in your next email or landing page:
"We all want [universal desire]..."
"You've probably noticed [common pain point]..."
"That's why many people [logical first step]..."
"Here's how we can help you [your solution]..."
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Must-Read Articles
How to Give Your Brand a Point of View (via Grace Baldwin)
Why I recommend it 👉 All eCommerce marketers need to read this because having a distinctive point of view is essential for standing out in today's crowded marketplace. Grace expertly shows how a strong brand perspective creates deeper customer connections, differentiates you from competitors, and transforms casual shoppers into loyal advocates. Understanding how to develop and articulate your brand's unique standpoint is a fundamental skill for any eCommerce marketer looking to build lasting customer relationships.
AI Hallucinations: What Copywriters Need to Know (via Section School)
Why I recommend it 👉 While many see AI hallucinations as a major concern, this article offers a refreshingly practical perspective for eCommerce marketers using AI writing tools. It provides actionable strategies for minimizing inaccuracies, including using clear prompts, verifying factual claims, and implementing human oversight in your content creation workflow. Rather than avoiding AI tools altogether, the article demonstrates how to leverage them responsibly while maintaining your brand's credibility and trustworthiness.
7 Winning A/B Tests That Feel Illegal to Know (via Marketing Ideas)
Why I recommend it 👉 While most A/B tests fail to beat the control (a shocking 89% according to this article), the seven tests featured here provide genuinely valuable insights that challenge conventional marketing wisdom. As an eCommerce marketer, you'll learn why clarity consistently outperforms simplicity, when carousel designs actually work better than static images, and why benefit-focused button text sometimes loses to more straightforward options. These counter-intuitive findings go beyond typical testing advice and provide actionable strategies you can implement right away to improve your conversion rates.
You Might Also Like:
Why Slowing Down Creates Better Copy
After two weeks away from this newsletter, social media, and the general noise of the digital world, I've come back with a realization that feels too important not to share.
LIMITED SUPPLY
Landing Pages: Tips, Tricks, and Ingredients
Listen on iTunes | Listen on Spotify
Why I recommend it 👉 For any copywriter or marketer who relies on landing pages to convert traffic, this one’s for you. Nik doesn’t hold back in his secrets here. More importantly, it made me think about how we can go even deeper with the landing pages we create at Homestead.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
HOLLOW
Format: Email
Why I like it 👉 This is a great use of customer reviews, specifically around core customer archetypes. People like to make choices and associate themselves with products/others who reflect their own identity, interests, hobbies, passions. This is a great way to do that!
FLUX FOOTWEAR
Format: Email
Why I like it 👉 When your customer’s in the middle of the funnel, they often want to know how things work—they why behind your product and how it solves their problem. This is a great email from Flux that does just that.
DOSE
Format: Email
Why I like it 👉 A great example targeting someone in the “problem aware” stage looking for potential solutions. Not only does the copy here demonstrate the brand understands the reader’s problem, it provides two solutions: self-made changes and their product. Well done all around.
VANDERBURGH HUMANE SOCIETY
Format: Video Ad
Why I like it 👉 LOVED. THIS. HOOK.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriter, 360 Campaigns at Mutiny
📍Remote ℹ️ Agency 💸 $80,000 - 100,000/yr (USD)
Copywriter (Omnichannel) at Swoon
📍Remote ℹ️ Beauty/Retail 💸 $44.50/hr (USD)
Copywriter at (TBD/PT)
📍Remote ℹ️ eComm/DTC (Beauty) 💸 $4,000+/mo (USD)
Copywriter at (TBD/PT)
📍Remote ℹ️ eComm/DTC (Fashion) 💸 $2,000 - 3,000+/mo (USD)
Copywriter at (TBD/PT)
📍Remote ℹ️ eComm/DTC (Health) 💸 $5,000 - 6,000+/mo (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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