Weekly Round Up #71
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 71st edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: 3-Point Button Copy Checklist
Email Marketing for Brand Awareness: Get Yourself Noticed (via Campaign Refinery)
CMOs on the biggest challenges they anticipate in 2025 (via Marketing Brew)
The Hook Rate Formula (via The Playbook)
Why Your Customer Avatar is WRONG (Podcast Pick)
Copy Examples for your swipe file
Job Opportunities
Copy Tip of the Week
1-Minute Copywriting Audit for Button Copy 🚀
If your Call to Action (CTA) button isn't driving action, it’s probably time to tweak it.
Here’s a quick 1-minute copywriting audit you can run on your CTAs right now.
💡 3-Point CTA Checklist:
Is it clear? Avoid jargon and be direct about what happens when they click.
Is it compelling? Use time-sensitive language or curiosity to encourage action.
Is it easy to act on? Make the next step obvious and easy to perform.
I think the challenge with button copy, especially in the DTC space, is that it needs to be relatively short in order to function well, especially in design. In my opinion, anything longer than 3-4 words is less-than-ideal.
But if you’re writing a text-based (or plain text) campaign, you can get away with longer CTA copy.
That said, here are some before-and-after examples to tickle your fancy for button copy:
❌ Learn more about our premium features
✅ See How It Works
❌ Subscribe to receive exclusive offers
✅ Unlock Your VIP Deal
❌ Find out how we can help your business grow
✅ Grow Your Business
It’s a quick little audit, but if you move run through it intentionally, it can genuinely transform your button copy.
👉 Click here and give this a thumbs up!
Must-Read Articles
Email Marketing for Brand Awareness: Get Yourself Noticed (via Campaign Refinery)
Why I recommend it 👉 Email marketing is a powerful tool for increasing brand awareness and fostering customer relationships. It allows companies to directly reach their audience with personalized messages, promoting brand loyalty and trust. By using effective strategies, businesses can enhance their visibility and drive growth through engaging email campaigns.
CMOs on the biggest challenges they anticipate in 2025 (via Marketing Brew)
Why I recommend it 👉 Marketers face big challenges in 2025, including adapting to new technology and changing consumer habits. They must stay agile, quickly responding to cultural trends and preferences to remain relevant. Additionally, as advertising evolves, they need to create engaging experiences across multiple platforms to connect with audiences effectively. This article taps insights from CMOs at Duolingo, Poppi, Strava, and others for the obstacles they hope to overcome.
The Hook Rate Formula (via The Playbook)
Why I recommend it 👉 Writing an ad? Then you better have a damn good hook. “The Hook Rate Formula” emphasizes the importance of capturing attention in the first 3 seconds of an ad. So if you want to improve your ability to capture attention, make sure you’re doing this.
You Might Also Like:
How Copywriters Can Use Empathy to Write Copy That Resonates
In the past, I’ve written about solidarity being a copywriter’s secret weapon.
BRAIN DRIVEN BRANDS
Your Customer Avatar is Wrong
Listen on Spotify | Listen on iTunes
Why I recommend it 👉 To be perfectly honest, I don’t think I’ve seen a brand’s marketing succeed based solely on how well they crafted their customer avatar. As a copywriter, it’s helpful to have some insight about who I’m writing to, but it’s almost never about who I’m writing to.
As Sarah and Nate have noted previously, while who you’re writing to is relevant, what’s more important is when you’re writing to them, and that’s something most typical customer avatars don’t take into consideration.
Useful insights here for all kinds of marketing teams on top of copywriters. You might find the most value in the last 10 minutes or so of the episode.
Pretty Fly Copy
ORIGINAL GRAIN
Format: Email
Why I like it 👉 It was ultra clear what they wanted me to do: enter the giveaway. The subject line directed it, the headline directed it, the button copy directed it. Not to mention, it was clear as to when I could expect to learn if I won. When you click the link on mobile, it automatically populated the text for you to send. Pretty neat.
CHASING PAPER
Format: Email
Why I like it 👉 This is a great example of highlighting a common problem and jumping straight to the solution (no agitation necessary because the problem is agitating enough). The step-by-step guide that ends with the desired state (”Watch your house become a home”) is 🤌.
BROOKS
Format: Email
Why I like it 👉 A good example of the “rule of one” in play. They picked a seasonal topic (cold weather) related to a core demographic of theirs (runners), and explicitly state how their cold weather gear helps them “run distraction-free.”
MEATLESS FARM
Format: Billboards
Why I like it 👉 An instance where cleverness and wit actually grab your attention and endear you toward the brand.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriter & Content Strategist at Homestead Studio
📍Remote 📋 DTC Agency 💸 Undisclosed
Freelance Senior Social Copywriter at Assembly Media, Inc.
📍Remote 📋 Tech/SaaS 💸 $70 - $90/hr (USD)
Copywriter at Westman Atelier
📍Remote 📋 Beauty 💸 $95,000 - $105,000/yr (USD)
Senior Copywriter at Material
📍Remote 📋 B2B Agency 💸 $71,100 - $95,500/yr (USD)
Marketing Copywriter at Subsplash
📍Remote 📋 SaaS/501c3 💸 $60,000 - $65,000/yr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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