Weekly Round Up #7
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 7th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Let’s do it.
Copy Tip of the Week
This is less of a “copywriting” tip and more of a message/positioning tip this week.
Back in my days of working with nonprofits and other human-centered organizations, I learned that, by and large, most folks are gunning for three things in life:
identity
purpose
(and) belonging
If you can provide them with any of those on their journey, you’ve got a fan for life.
For the most part, DTC clients aren’t in the business of providing identity, purpose, and belonging — or are they?
Think about this: a specific product (or product category) has the potential to support someone’s chosen identity, and maybe even their purpose. Additionally, when a person invests in a brand, it unlocks access to a community where they can find some sense of belonging.
Next time you’re working on messaging for a product launch, brand piece, or something else, think of how you might frame it to touch on identity, purpose, and/or belonging.
(On a darker note: this is why cults are so alluring to some people — they find all 3 in one place.)
Must-Read Articles
Trends That Brands Should Keep Tabs on for the Rest of the Year (Marketing Brew)
“Inclusive exclusivity. Distorted reality. Pop nihilism. No, you didn’t hit your head. Those are just a few of the trends that Horizon Media predicts will influence the rest of this year.” I couldn’t have said it better myself. These trends are campaign strategies in the making though.iOS 17: Everything an Email Marketing Wants to Know (Klaviyo)
When it comes to iOS updates, Apple sure does like to throw a wrench at every email marketer’s best intentions. From link-tracking to SMS marketing, Klaviyo shares how to minimize the impact on your campaigns.The DTC Slowdown? (Retail Brew)
Inflation, high interest rates, supply chain issues, and overall exhaustion from being ‘target’ online, there’s a buzz around that DTC shoppers are on the decline. Do they really need a new pair of pants? Worth the read to give you ideas of how to overcome some obstacles are clients’ customers might be facing.
Note 👉 If you haven’t already, subscribe to the Marketing Brew and Retail Brew. There’s great stuff in there on occasion.
Pretty Fly Copy
Good copywriting is everywhere. Here are a few examples that grabbed my attention this week:
☕ [Email] Fellow (Matt)
I’ve been enjoying Fellow’s campaigns lately. They’re clean, modern, and eco-friendly. But I appreciated this campaign that pitched their refurbished products. They framed it two ways: it’s good for your wallet (up to 50% off) and good for the planet (reuse). Those two things speak to coffee people – trust me.
✈️ [Email] Pakt (Matt)
Pakt’s copywriter is great at identifying key problems of their target audience and demonstrating how a specific product in their line-up solves said problem.
🍺 [Email] Huckberry x Coors (Matt)
I’m a shameless Huckberry fanboy. As someone who’s written several “collab” emails for my clients, I enjoyed this one with Coors. But really, I liked that headline for some reason.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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