Weekly Round Up #68
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
🧹 Housekeeping
This is the LAST Weekly Round Up for 2024.
The next one will hit your inboxes on January 3rd!
See you next year 👋
Welcome to the 68th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: … and then what?
5 MUST-DOs Before You Hit “Launch” (via Eli Weiss)
How to Use the Hook Model to Make Your Content Irresistible (via Sara Coggin, Animalz)
The “HOLY SH*T” moment hack no marketer is using (via Tom Orbach, Marketing Ideas)
Podcast Pick of the Week: Best and Worst Brand Writing of 2024
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Want your message to be actionable?
When you sit down to write, answer the question: and then what?
Don’t make your reader guess what their next step should be.
Examples:
📝 Message: 25% of Sitewide!
🎬 Action: Use code SALE25 at checkout to redeem your offer
📝 Message: We have a new feature for project managers!
🎬 Action: Click this video to watch it in action
When you tell your readers what to do or what to expect next, you reduce brain friction, which helps them get to wherever you want them to go, faster.
Must-Read Articles
5 MUST-DOs Before You Hit “Launch” (via Eli Weiss)
Why I recommend it 👉 As marketers, we usually think of product launch strategies like this: we’ll announce the new product and remind customers about it for a couple of weeks and then we won’t have to think about it again. At least, that’s how some think about it. Eli Weiss suggests a completely different (and sustainably strategic) approach here.
How to Use the Hook Model to Make Your Content Irresistible (via Sara Coggin, Animalz)
Why I recommend it 👉 If you write ad copy, you’re likely intimately familiar with what goes into a good hook. But the truth is, you can make more than one line a hook – you can make the entire customer experience with your copy one giant hook. Sara Coggin explains more here (and you can apply it to all of your content).
The “HOLY SH*T” moment hack no marketer is using (via Tom Orbach, Marketing Ideas)
Why I recommend it 👉 If you write strategy or create video content for your (or a client’s) brand, then you should read this article. We all know benefits sell, but when you’re launching a product, there’s something even more powerful than touting your product’s benefits, and it’s what Tom writes about here.
A CHANGE OF BRAND
Best and Worst Brand Writing of 2024 with Carissa Justice
Listen on Spotify | Listen on iTunes
Why I recommend it 👉 FINALLY COPY IS HAVING A MOMENT. When it comes to big brand moments, designers usually get all the credit. But in this episode, Carissa Justice (of The Subtext) and Blake Howard (of Matchstic) turn their “gaze" to the words that resonated over the last year. Totally worth a listen!
Don’t want to listen? Check Carissa’s 2024 Year in Review here.
Pretty Fly Copy
HUG SLEEP
Format: Email
Why I like it 👉 I’ve said it before and I’ll say it again: I love a good theme. The copywriter nailed this campaign in that regard. The subject line, the preview line, the headline, the sub-headers – even the reviews! They all tied in with one another. Excellent copywriting!
UPROOT CLEAN
Format: Email
Why I like it 👉 This is another good thematic campaign. One thing Uproot always does well is fun and witty copy. Examples from this campaign include: “Santa Paws,” “festive fluff-busters,” “gifts for hairy friends and relatives,” and more. I’ve never not smiled reading one of their emails.
CORKCICLE
Format: Email
Why I like it 👉 It’s rare that a text-based campaign truly catches my attention, but I like what Corkcicle’s team did here to emphasis different key elements of their message – they highlighted them. Instead of just seeing a sea of words, I see words and pops of color over the most relevant ones (i.e. “30% off sitewide sale,” “ground shipping cutoff is tomorrow,” etc.). It’s a great way to make your message stand out!
BELLROY
Format: Welcome Email
Why I like it 👉 What a great welcome email! I like that they began the email with key “subscriber benefits.” It’s an excellent way to set expectations. Second, I like the brand value prop demonstrating they build products that last. The quick links to broad categories made it easier to shop. Their call-out to being B-Corp certified is another nod to their values. And lastly, I like they communicated their core value props (extended warranties, 30-day returns, etc.) so effectively.
MAGIC MIND
Format: Instagram Ad
Why I like it 👉 The hook stacking tactic took my curiosity from a 3 to an 11. “You should be doing this… when I need it, I need it… It’s the greatest discovery, by far… it’s not like Adderall where you get an addiction…”. Not to mention, the static at the end of the video is just great at communicating all of the benefits for their target customer. 10/10 a great ad.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Senior Copywriter at Kajabi
📍Remote 📋 B2B **💸 $87,800 - $117,000 (USD)
Email Marketing Manager at CUYANA
📍Remote 📋 B2C/eComm **💸 $80,000 - $100,000 (USD)
Lead Copywriter at OLIVER Agency
📍Remote 📋 B2B/B2C **💸 $105,000 - $115,000 (USD)
SEL Copywriter + Social Media Manager at moozoom
📍Remote 📋 EdTech **💸 Undisclosed
Senior Copywriter – Consumer Engagement at Fetch
📍Remote 📋 B2C **💸 $85,000 - $95,000 (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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