Weekly Round Up #67
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 67th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Feelings > Features
8 Email Marketing Trends to Watch in 2025 (via Mailjet)
How to Write Copy that Turns Readers into Customers (via SEMRush)
How to Capture Customer Data with Post-Purchase Surveys (via Klaviyo)
Podcast Pick of the Week: Goals
Pretty Cool Copy Examples
Job Opportunities
A Micro-Course for Copywriters
Want to transform your copy with a simple, principles-based approach to copywriting?
👉 Join my new mini-course here! 👈
😱 20-ish/100 seats left!
🗓️ Launches Dec. 16.
Doors close Monday!
Copy Tip of the Week
Today’s tip comes from a recent edition of Chase Dimond’s weekly newsletter. If you don’t subscribe to it, you totally should (subscribe here).
Just… don’t hire him to service your DTC brand. Hire my team.
(sorry not sorry, Chase)
People buy feelings, not features.
Here’s how to evoke the right emotions:
1. Identify Emotional Outcomes: Pinpoint the feelings—confidence, pride, relief—that your product can provide.
2. Speak Their Language: Replace technical details with stories, examples, and words that resonate emotionally.
3. Show Real Transformations: Use testimonials and before-and-after scenarios to highlight meaningful change.
4. Create Immersive Experiences: Pair your messaging with imagery, videos, or interactive elements that stir emotions.
5. Test and Refine: Experiment with different emotional angles and measure which messages drive engagement.
When you connect on an emotional level, customers move from interest to investment—faster and more deeply.
Must-Read Articles
8 Email Marketing Trends to Watch in 2025 (via Mailjet)
Why I recommend it 👉 There are a lot of changes set to take place in the email marketing world in 2025 – from stricter authentication requirements to shifts in email tracking and more. If you work in email (ahem we all do), then you need to read this and consider how these 8 trends will impact your email marketing strategies.
How to Write Copy that Turns Readers into Customers (via SEMRush)
Why I recommend it 👉 Before you feel insulted by me recommending you – a brilliantly experienced copywriter – how to write copy… hold your horses, pal. I’m all about taking a principles-based approach to marketing copy and this article does just that. It’s great for newbies, but it’s a great refresher for veterans too. The 4th recommendation is often overlooked.
How to Capture Customer Data with Post-Purchase Surveys (via Klaviyo)
Why I recommend it 👉 This is a key line from this article speaking to the importance of post purchase surveys: “Raw purchase data tells you what happened. Post-purchase surveys tell you why—and that ‘why’ should shape every marketing decision that follows.” So what should you be asking your audience and howdo you do it best? Read more here.
THE MINDSET MENTOR
The Step by Step Process to Achieve Any Goal
Listen on Spotify | Listen on iTunes
Why I recommend it 👉 How do you accomplish your goals? Well, it all starts with your approach. As we near the end of the year, you’re probably thinking about new years resolutions and what you want to accomplish in 2025. While this episode isn’t necessarily applicable to copywriting or marketing, what you do with it can impact your day-to-day work.
If you want to take some big personal swings in 2025, give it a listen.
Pretty Fly Copy
CASELY
Format: Email
Why I like it 👉 I’ve received dozens of gift guide emails this past week, but I thought Casely’s was insanely clean. The big buttons offer me easy links to gifts in my budget, plus they offer a great stocking stuffer suggestion. Don’t care about budget? Shop by vibe. All-in-all, a well-designed email from top to bottom.
OHSNAP
Format: Email
Why I like it 👉 Another gift guide email, but with intentionally fun (and seasonal) language. “Gifts that sleigh” and “jingle in your pocket” stood out. But I also liked the CTA (”spread some cheer”). The lightheartedness of this email is very on brand of OhSnap.
NOLAN INTERIOR
Format: Email
Why I like it 👉 I enjoyed the simplicity of this welcome email. The “Make Yourself at Home” headline is perfect for the brand, for a welcome email, and the vibes they create.
SPRUCE
Format: Email
Why I like it 👉 Too many copywriters overthink plain text campaigns. I thought this one was timely and well-executed. Specifically, I love that the CTAs are ALL 100% benefits-based and attached to a new years resolution type of goal.
GUARDIAN BIKE
Format: Instagram Video Ad
Why I like it 👉 Great hook/headline on the thumbnail: “From balance bike to pedals in 1 day!.” While the video is fine for showcasing the product in action, I was more so drawn to the caption copy. Excellent use of social proof (e.g. “over 200K kids…”), easy to understand features, and objection-busting for parents (e.g. “365-day returns: no questions asked”).
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Sr. Product Copywriter at Pens.com
📍Remote 💸 $80,000 - $85,000 (USD)
Creative Copywriter at YunoJuno
📍Remote 💸 $300+/day (USD)
Senior Copywriter / Content Strategist at Pace
📍Remote 💸 $63,000 - $85,000 (USD)
Senior Copywriter (Performance) at Red Antler
📍Remote 💸 Undisclosed (USD)
Sr. Copywriter (Performance Marketing) at Noom
📍Remote 💸 $120,000 - $163,000 (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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