Weekly Round Up #63
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 63rd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: What → How → Why
New Years Marketing Ideas (via Klaviyo)
One Retail Executive on Sparking Customer Inspiration (via Retail Brew)
Using the 5 Core Marketing Concepts in Email Marketing (via Smaily)
Podcast Pick of the Week: Harnessing the “Awareness Advantage”
Pretty Cool Copy Examples
Job Opportunities
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Copy Tip of the Week
The What → How → Why Framework (via Andrew Yedlin)
Particularly useful for landing pages, you can also use this framework for emails.
What your prospect wants
How your product delivers it
Why this matters
Andrew also suggests a 4th element (who) to add even more punch to your argument.
Read his entire break down here.
Must-Read Articles
New Years Marketing Ideas (via Klaviyo)
Why I recommend it 👉 If you’re the ‘planning ahead type’ (like we are at Homestead), then you’re already thinking about what happens after Christmas. Klaviyo rounded up some great ideas to help make your New Year a little more engaging (and profitable!). See all 8 ideas here.
One Retail Executive on Sparking Customer Inspiration (via Retail Brew)
Why I recommend it 👉 This was insightful, especially coming from a Walmart executive as it relates to trends (and shortfalls) in their eCommerce strategy. He said something that stood out to me though about the role of the endowment effect in driving inspiration. Read more about it here.
Using the 5 Core Marketing Concepts in Email Marketing (via Smaily)
Why I recommend it 👉 Don’t let the headline fool you – this applies to more than just email marketing. This article covers the production, product, selling, marketing, and societal concepts, sharing more than just the philosophy, but how to approach them (specifically) in email marketing. It’s not hard to see how these can be used in other areas! Dig in here.
DTC PODCAST
EPISODE 455: Harnessing the “Awareness Advantage” and Building Culturally Relevant Brands
⏰ 54 minutes
Why I recommend it: This was a great interview with Eugene Healey, a brand strategist consultant with a lot of valuable marketing/positioning insights about what makes brands both sticky and slightly repulsive. Honestly, this entire interview made me think of the first few “irrefutable laws of marketing” in this book.
Pretty Fly Copy
KNOCKAROUND
Format: Email
Why I like it: The subject line got my attention (it was different in my inbox than it is here on Milled). It read: “This holiday season… send noods plz.” Knowing this was a sunglasses company, I had to open the email! It cracked me up. Honestly, what a ridiculous collab, haha.
CAVA
Format: Email
Why I like it: Timing is everything with email delivery. One could even argue it’s a personalization strategy. I received this email between 5-6PM on a Wednesday… right as I was finishing up emails in my inbox and thinking about making dinner. The message was simple: Dinner’s ready, order now.
PETRO-CANADA CAREMAKERS FOUNDATION
Format: Sidewalk Advertisement
Spotted by: Nikhil Rajagopalan (LinkedIn)
Why he likes it: (Forgive the image quality). Here’s what Nikhil said, which he says best, “Agency copywriters who write headlines for a living often find their long copy sound like a series of headlines strung together. When you read each sentence, you notice it's very short, hyper-melodramatic, and always the same number of words. The headline is the invite, the long copy the treatise, and the final sentence the emotional punch in the gut or the release of tension. The attached example is how it's done right and well.”
PORSCHE
Format: Magazine Ad
Why I like it: The headline and the final sentence (”a minivan it is not”) really help frame the position they’re taking here toward the 911. The headline immediately segments the reader, indicating who this car is for and who it is not for. The final sentence hammers the point home. I love it.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriter, Social at Zillow
📍Remote 💸 $42 - 67/hr. (USD)
Senior Copywriter at Fetch
📍Remote 💸 $85,000 - $95,000 (USD)
Brand Copywriter at Rifle Paper Co.
📍Remote 💸 $80,000 - $100,000 (USD)
Copywriter at Structured
📍Remote 💸 Undisclosed
Copywriter at Vanta
📍Remote 💸 $95,000 - $112,000 (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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