Weekly Round Up #62
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 62nd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: micro pain points
How to make your message simple (via Grace Baldwin)
10 experts on how to leverage email marketing in the 2024 holiday season (via Email uplers)
Behavioral Targeting: How to Use It to Your Advantage (via Shopify)
Podcast Pick of the Week (feat. Tim Ferriss + Jon Batiste)
Pretty Cool Copy Examples
Job Opportunities
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Copy Tip of the Week
Break down pain points into 'micro-pains'.
As copywriters, we're encouraged to focus on our readers' primary pain points, but try to go even deeper.
Dive into the small, frustrating details your audience experiences to show them you really understand what they're going through.
Waking up to find a new breakout right before an important event?
Feeling guilty when you end up ordering takeout… again?
That feeling of falling behind when you skip just one day.
It's subtle in some cases, but it’s a helluva way to share empathy with your reader.
Must-Read Articles
How to make your message simple (via Grace Baldwin)
Why I recommend it: Not only does Grace tell you how to distill your messages down to their most basic element, she shows you how in 3 easy-to-follow steps. In her words, simplifying your message is “about cutting away all the bullshit so people know where to focus and what to remember.” Unfortunately, it’s harder than it seems.
10 experts on how to leverage email marketing in the 2024 holiday season (via Email uplers)
Why I recommend it: Why wouldn’t you want to learn from other experts, especially if they’re dishing out free knowledge bombs? Jeff Ginsberg, Emily Ryan, and several others offer their top tips for making the most of your email marketing strategy this holiday season. Honestly, I think the gamification angle could be kind of fun!
Behavioral Targeting: How to Use It to Your Advantage (via Shopify)
Why I recommend it: Whether you’re creating an ad, email, or landing page, I hope to God you’re sitting down with a target audience in mind. One of the most effective ways to hone in on a person? Target their behavior. Behavioral targeting is a marketing strategy that uses data on users' online habits to deliver personalized ads and such, increasing both their relevance and effectiveness. Learn more here.
THE TIM FERRISS SHOW
Jon Batiste – The Quest for Originality and How to Get Unstuck
⏰ 1.5 hours (but so worth it)
Why I recommend it: This is probably an unexpected podcast recommendation given the typical context of this newsletter. But I truly believe this one is a must-listen for any sort of creative – musicians, writers, designers, and maybe even strategists(?). There’s a lot to learn from Jon Batiste and his introspective journey into creativity.
Highly recommend you watch this one and not just listen!
Pretty Fly Copy
CASELY
Format: Email
Why I like it: Genuinely, I love how simple this email is. You do not need a shit ton of copy to be successful at getting your message across! Lead with the offer – get out of the way.
X PREMIUM
Format: Twitter Ad
Why I like it: The 3-word headline communicates a big benefit for subscribing to X’s premium service. That’s all the ad is about: that one benefit. Again, you don’t need a lot of copy to be successful at getting your message across!
LIVE ON NY
Format: Subway Ad
Why I like it: There’s a pattern interrupt at play here. When you see “I NY” together, especially when in New York, you’re used to seeing a heart. In this case, you don’t, which triggers your sense of curiosity. That’s where the sub headline (of sorts) does the heavy lifting: New York needs organ donors. It’s a brilliant campaign.
HUCKBERRY
Format: Email
Why I like it: It’s not uncommon for brands to send out the typical “here’s what makes us different” campaign. But I think what Huckberry does here is an effective way to communicate their ethos and overall marketing strategy. “Gear Not Stuff” is more than a slogan for them, it’s a guiding principle. And if you look at their former email campaigns (and even their YouTube videos), they use it to guide their content strategy. This is actually the first I can recall them sharing it so openly. Kudos to their team. Hire me? (hahaha – jk sorta.)
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Email Marketing Manager at Postman
📍Remote 💸 $85,000 - $100,000 (USD) + Equity
Performance Driven Digital Creative Writer at Insight Global
📍Remote 💸 $70,000 - $90,000 (USD)
Copywriter at Spring Healthy
📍Remote 💸 $86,000 - $110,000 (USD)
Manager of Lifecycle Marketing at hims & hers
📍Remote 💸 $95,000 - $120,000 (USD) + Equity
Copywriter at Code.org
📍Remote 💸 $75,000 - $100,000 (USD)
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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