Weekly Round Up #6
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 6th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Ready to dig in? Read on, pal.
Copy Tip of the Week
Need a new copy framework to employ?
SLAP your reader.
(Haha – you read that right.)
Stop the prospect
Make them look (i.e., read)
Make them act
Get the purchase
This could be particularly useful for shorter email campaigns that don’t require a lot of copy (e.g. sale emails).
Here’s how you could lay out your header:
BIG HEADLINE (stop)
Compelling image and/or copy about the sale (look)
Add urgency (act)
Compelling CTA (purchase)
Next time you’re stuck? SLAP your reader.
Tip: lots of other good examples here.
Must-Read Articles
56 Best Subject Lines that Beg to Be Opened (MailJet)
What makes a good subject line? What can you write that makes your reader say, “OMG I HAVE TO OPEN THIS”? There are some great tips in here worth your time, especially if you get anxious writing subject lines.5 Gen Z Stats Marketers Need to Know (Campaign Monitor)
Every generation is remarkably different than the one that precedes it. As marketers, it’s important to understand each generation’s preferences, especially when it comes to messaging. If your brand targets Gen Z in any capacity, this article is worth a quick read.Step Up Your SMS Marketing Campaigns (Klaviyo)
Did you know SMS campaigns drive 462% more clicks and 40% more conversions than the average email campaign? Me neither. But it’s true. While a general overview of SMS marketing, this was a good read that speaks to the importance of SMS as an effective owned marketing channel.
Pretty Fly Copy
Good copywriting is everywhere. Here are a few examples that grabbed my attention this week:
🤠 [Email] Western Rise
As someone who’s been paying particular attention to newsletter campaigns recently, I thought this was a good one (though long). While they link out to several articles and videos they do NOT own, those same resources align with their overall brand mission. It’s a great way of adding value to your reader while reinforcing your own brand values.
🌄 [Email] Western Rise
Yep – another WR campaign. This is their first post-purchase email. I’d never purchased from them (or signed up for their list). I like the simplicity of it. I immediately understand their brand and what they value—all something I can get behind (and it set that newsletter email up pretty well).
🕯️[Email] Otherland
I like this because it’s about ONE product with ONE focus and ONE call to action. Also, Georgette sounds like a cool grandma.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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