Weekly Round Up #59
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 59th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Behavior-based personalization
8 Ways to Boost Customer Retention Before the Order Comes Through (via Eli Weiss)
How to Add Emotion to Your Copy (with Examples) (via Grace Baldwin)
10 Meta Ad Strategies to Boost BFCM & Q4 Success (via Foxwell Digital)
Podcast Pick of the Week
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Personalize your copy based on behavior.
It seems obvious and silly, but too many marketers try to write “catch-all” copy hoping it will resonate with anybody, anytime, any place.
The problem is it doesn’t create messages that stick.
One way you can change that is to write copy based on a specific reader’s behavior in order to capture their attention.
For example, assume you’re a supplement company selling gels to runners. You could run a simple campaign going out mid-week that says something like:
Planning your next weekend long run?
Fuel up with Nitro gels!
125 calories | 25g carbs | 100mg sodium | 5 tasty flavorsPlus, get FREE 2-DAY shipping on all orders!
[ ORDER NOW ]
It works because a lot of runners plan their long runs for the weekend (at least I do) and your campaign intersects with their habitual behavior and offers a timely solution to a regular need of theirs.
Must-Read Articles
8 Ways to Boost Customer Retention Before the Order Comes Through (via Eli Weiss)
Why I recommend it: Customer retention starts before a purchase is made. Brands can build loyalty by establishing trust, creating engaging pre-purchase experiences, and connecting with the right influencers. But copy plays into this too, so if you call yourself a copywriter, give this a read.
How to Add Emotion to Your Copy (with Examples) (via Grace Baldwin)
Why I recommend it: ”If you want to hook readers and make your logical arguments memorable, you need to wrap them up in emotional packages. So, how do you actually add emotions to your messaging?” ← that was taken straight out of Grace’s article here. Following it are 3 steps you can use to infuse your copy with a bit more emotion.
10 Meta Ad Strategies to Boost BFCM & Q4 Success (via Foxwell Digital)
Why I recommend it: If you are behind the scenes managing spend for Meta ads, this article is for you – yes, that includes copywriters who are spinning out copy for these ads too. Pay special attention to tips 1, 3, 6, and 7. It’s where your expertise can shine.
DOWN TO CHAT
S3E10: ”Most Retention Marketing Destroys Value” and Other Retention Hot Takes with Alex G.
⏰ 46 minutes
Why I recommend it: As someone who works in retention marketing channels, and at times, has opportunities to speak insight/wisdom into a brand’s strategy outside of those channels, this episode was enlightening. Your retention strategy has the potential to devalue your brand. It also has the potential to help it explode! But you have to go about it the right way. This interview gives you a lot to consider.
Pretty Fly Copy
KINDLE
Format: Static Ad
Why I like it: This is a great example of copy and design working in tandem – one doesn’t function AT ALL without the other. It’s also a great nod to the Apple’s iPod billboard from nearly two decades ago: 1,000 songs in your pocket.
COTERIE
Format: Email
Why I like it: This style of email is off-brand for Coterie, which is part of the reason it captured my attention. But I also like the way they took a text-based campaign and dressed it up. What I really like about this campaign, however, is the message. It’s not selling me on anything. It’s encouraging me (as a parent). And sometimes that’s a better value-add than a link to your latest product.
RUGGABLE
Format: Email
Why I like it: Ruggable does it again with their stupid simple sale campaigns. It’s 9 words in total (if you count the banner). The GIF makes it sparkle (pun intended).
NIKE
Format: Commercial
Why I like it: Scripts often get overlooked when it comes to great copy examples. It’s because we don’t read them, we listen to them (and in some cases, watch them). Like the Kindle example above, this one doesn’t work without the visuals – the video is necessary. But they took popular song lyrics from the 70s that communicated a specific idea, introduced commentary (the radio DJ) to give the visuals and song context, then ended with a BIG idea their brand daily reinforces (”winning isn’t comfortable”). A banger campaign, imo.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Email Marketing Manager at BigID
📍Remote 💸 $85,000 - $100,000 (USD)
Senior Copywriter at True Classic
📍Remote 💸 Undisclosed
Senior Copywriter at Skan
📍Remote 💸 $70,000 - $80,000 (USD)
Associate Copywriter at REI
📍Remote 💸 $24 - $36/hr (USD)
Senior Copywriter at Rocket Money
📍Remote 💸 $130,000 - $150,000 (USD)
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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