Weekly Round Up #57
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 57th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: QUEST Formula
Microcopy: The Power of Small Words in Digital Interfaces (via Stephanie Schwarz)
9 Proven Ways to Grow Your Email and SMS List Prior to BFCM (via Privy)
Stop Learning to Give Feedback. Learn to Receive It. (via Wes Kao)
PodcastVideo Pick of the WeekPretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Trying to convince someone to do something?
Use the QUEST Formula (via Shlomo Genchin)
Q = Qualify
Essentially, let the reader know you know who they are.U = Understand
In a word, empathize and let them know you know their situation.E = Educate
Introduce them to your solution and why you’re qualified to offer it.S = Stimulate
Create desire.T = Transition
Tell them what they need to do next.
It’s a great framework for landing pages, sales pages, and emails.
Must-Read Articles
Microcopy: The Power of Small Words in Digital Interfaces (via Stephanie Schwarz)
Why I recommend it: We often don’t pay attention to the small phrases that prompt and direct us in ads, emails, and landing pages, and as copywriters, we often don’t think too much about them either. But these pieces of “microcopy” are powerful tools for furthering dialogue between readers and brands. This article is all about making microcopy a more intentional part of your messaging hierarchy (so to speak).
9 Proven Ways to Grow Your Email and SMS List Prior to BFCM (via Privy)
Why I recommend it: This is exactly what it sounds like. But the point is that the more emails and phone numbers you have prior to BFCM, the higher your chances of driving more revenue and more profit (for you or your clients). These nine suggestions are great ways to boost your numbers. Number 1 is the easiest, but I think number 6 has better long-term value.
Stop Learning to Give Feedback. Learn to Receive It. (via Wes Kao)
Why I recommend it: This is a must-read for anybody in any kind of relationship, but especially for those who operate in a team environment at work. I particularly like Wes’ point of turning defensiveness into curiosity.
TEDx Talks
The Science Behind Dramatically Better Conversations | Charles Duhigg
⏰ 13 minutes
Why I recommend it: Plot twist this week! Instead of a podcast recommendation, I have a TEDx Talk recommendation featuring Charles Duhigg, a Pulitzer Prize-winning investigative reporter. In it, he shares some easy ways to have better conversations with coworkers, romantic partners, family members, and even complete strangers.
If you’re reading this, it’s a safe assumption you work on a team or at least engage regularly with other human beings. That being said, it’s 13 minutes that are completely worth the investment.
Pretty Fly Copy
MCDONALD’S
Format: Twitter Ad
Why I like it: I legit thought this ad was ugly as hell. But honestly, it’s part of the reason it caught my attention. It also directly addresses a specific type of person: someone who gets off work late and is too tired to cook. You don’t always have to be subtle about who you’re addressing. Problem > solution > urgency (available for a limited time).
BREZ
Format: Plain Text Email
Why I like it: First of all, how often do you receive a plain text email from a DTC brand that’s this long? Almost never, right? So right out of the gate, they caught my attention. But they use it as an opportunity to explain why they chose to make a big shift in the way their top-seller is formulated. For a brand like Brez, that is a big deal. But what do I REALLY like about this email? Zero CTA. It’s communication for the sake of communication.
ALLTRAILS
Format: Email
Why I like it: How they communicate their “features” in this email is 100% framed as benefits. Take notes.
HOLLOW
Format: Email
Why I like it: I believe this is a part of the browse abandon flow (I could be wrong?). But for a new customer or a hesitant purchaser, it’s a great way to showcase who your products are designed for and makes the decision process a lot easier for the customer.
FEDEX
Format: Ad
Spotted By: Pedro Dionisio
Why I like it: The phrase “pictures speak a thousand words” rings true with this ad. No words are necessary.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Brand Copywriter at Lattice
📍Remote 💸 $127,000 - $190,000 (USD)
Product Marketing Copywriter at Stripe
📍Remote 💸 $136,400 - $204,600 (USD)
Senior Copywriter at Skan
📍Remote 💸 $70,000 - $80,000 (USD)
Senior Conversion Copywriter at Sinch
📍Remote 💸 $76,000 - $100,000 (USD)
Senior Copywriter at Fleetio
📍Remote 💸 Undisclosed
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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