Weekly Round Up #55
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 55th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Write for Mobile
Weekly Discussion Question: Launch Tips?
What are the Key Consumer Behavior Trends for Black Friday in 2024? (via Influencer Marketing Hub)
Re-engagment Emails to Win Back Customers (via Omnisend)
Holiday Email Subject Line Insights to Boost Your Campaign Results (via Oracle)
Podcast Pick of the Week (featuring Nik Sharma)
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Write for mobile.
Obviously, it depends on what “space” you’re in.
If you’re primarily writing for SaaS brands, the likelihood of your website visitors being on a desktop is probably higher than that of DTC brands.
But if you’re writing for a DTC brand, more than likely, your site visitors are on mobile devices.
That said, write your copy with mobile screens in mind.
Keep your headlines shorter.
Keep body copy succinct.
Prioritize bullet points and lists.
Keep CTAs brief.
You can go back and optimize for desktop later, but prioritize mobile first.
(h/t to Nik Sharma for inspiring today’s copy tip)
QUESTION OF THE WEEK
💬 Build a waitlist or wait until your product’s ready for launch?
Context: I’m working on an email course for copywriters and marketers who want to take a more minimalist approach to the craft. It’s halfway finished. As I near the end, I’m crowdsourcing methods for a successful launch :)
👉 Drop your answer in the comment section below!
Must-Read Articles
What are the Key Consumer Behavior Trends for Black Friday in 2024? (via Influencer Marketing Hub)
Why I recommend it: The holiday shopping season is much shorter this year, which means consumer behavior will be much different than in years past. Leaning on data from previous years, this article dives into some data-informed predictions you should lean on for forming your holiday sale strategy.
Re-engagment Emails to Win Back Customers (via Omnisend)
Why I recommend it: Got a segment of your email list you’d like to wake back up in time for some holiday shopping in Q4? You best start now. This article is jam-packed with some great ideas to fuel your re-engagement strategy. Personally, I love a good laugh with re-engagement emails. The Bonobos example they included in this article is no exception.
Holiday Email Subject Line Insights to Boost Your Campaign Results (via Oracle)
Why I recommend it: Outside your deliverability, your email subject lines are all that stand between you and your customers. Will it trigger an open or yield a blind eye? You have a fraction of a second to get someone’s attention, especially during the busy holiday season. This article is packed with insights to inform your BFCM messaging, beginning with the subject line.
LIMITED SUPPLY
Top 40 Tactical Tips with Nik
⏰ 47 minutes
Why I recommend it: This is a goldmine of actionable tips from Nik Sharma – tactics and strategies you can apply almost immediately to the work you’re doing or for the brands you partner with. From copy advice to conversion optimization tips for Shopify storefronts, it’s a must-listen for anybody in the DTC space.
Pretty Fly Copy
TOPICALS
Format: Email
Why I like it: Topicals just launched a new product (a cleansing bar), and instead of jump straight into a bullet-pointed list of product features, they went straight into a Q&A. Removes a lot of purchase hesitations. Love the format and it was easy to read!
EPIC GARDENING
Format: Email
Why I like it: Sometimes, repeating your product’s main value prop over and over again speaks volumes (e.g. “the 3-minute raised bed”). You can’t tell, but the product image in the hero is a GIF that shows how easy it goes together. Keeping things dead simple is more than okay.
AMERICAN GIANT
Format: Email
Why I like it: “Yeah, but what does it look like?” It’s a common question people ask when considering buying a new outfit. American Giant seized on the opportunity to answer that question. “Hey, we have a great product,” they said, “and here are 5 ways you can wear it.”
OUTDOOR VOICES
Format: Email
Spotted by: Kelly Bird, Chief of Staff, Homestead Studio
Why she likes it: Great example of minimalism and simplicity lol. But still makes me want to hit “Shop Now”
WE ROAD
Format: Billboard
Why I like it: One of the most powerful things you can do as a copywriter and a marketer is to contextualize your message – make it tangible, make it resonate in the moment. This ad does that and finds a way to intersect an inanimate object with the reader’s actual environment in order to get their message across. Pretty dope, tbh.
AMAZON
Format: Video/Commercial
Spotted By: Ariel Rubin
Why I like it: It utilizes a great “what if” hook and leans HARD into it. Is it safe? Meh, not really. Is it memorable? You betcha.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriting Manager at Upstart
📍Remote 💸 $129,500 - $179,300/yr (USD)
Lead Content Writer at Circle
📍Remote 💸 $170,000/yr (USD)
Direct Response Copywriter at QuinStreet
📍Remote 💸 $65,000 - $100,000/yr (USD)
Marketing Copywriter at Altium
📍Remote (6mo. Contract) **💸 $99,500 - $108,500 (USD)
Copy Editor at [Undisclosed]
📍Remote 💸 $30/hr (USD)
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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