Weekly Round Up #50
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 50th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Steal Copy :)
Weekly Discussion Question: Retention Incentives
8 Copywriting Hacks Backed by Science
Get Loyal Customers Faster
Our Facebook Ads Experiment
Podcast Pick of the Week
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Steal copy from customer reviews
Use it for:
Describing product benefits
Doubling down on pain points
Addressing barriers to purchase
Headlines (← great for that, btw)
It’s already in your customer’s tone of voice, you don’t have to think of a thousand different ways to say it the right way, and a lot of times, their feedback’s already short and simple!
QUESTION OF THE WEEK
💍 Scenario: You’re a jewelry brand sending a 4-part email sequence to existing customers announcing a new collection.
💬 How would you structure your sequence and incentivize your customers to purchase from the new collection?
Email #1: Angle/strategy
Email #2: Angle/strategy
Email #3: Angle/strategy
Email #4: Angle/strategy
👉 Drop your answer in the comment section below!
Must-Read Articles
8 Copywriting Hacks Backed by Science (via HubSpot)
Why I recommend it: If you want to make your copy more persuasive, applying just one of these copywriting hacks to your project is bound to help. One of my favorites is hack #2: Anchoring Your Claims. It makes sharing a product’s “features” more relatable to your target audience.
Get Loyal Customers Faster (via HTE)
Why I recommend it: Want to keep your customers coming back for more than just one purchase? Building loyalty is key. This article hits on email strategy to help you do just that in addition to showcasing some analytics worth checking out to nail down this segment. Great for freelancers and a good refresher for agencies.
Our Facebook Ads Experiment. I Didn’t Expect What I Found. (via Copyhackers)
Why I recommend it: Let’s get the elephant out of the room: yes, this is an article from 2016. But herein lies something I appreciate about principle-based writing – it rarely goes out of style. If you’re hoping to use Facebook (or Instagram) to engage with new or existing customers, there are sound principles in this article to help you write effective copy.
LIMITED SUPPLY S9E4:
Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
⏰ 45 minutes
Why I recommend it: Why wouldn’t you listen to one of the most influential voices in DTC answer reader questions for 45 minutes? This goes beyond just copy advice but also spills into strategy. Nik makes recommendations you can bring to your clients to increase the effectiveness of your paid social and email initiatives across the board, making you an even bigger asset to the brands you work with.
Pretty Fly Copy
WARBY PARKER
Format: Email
Why I like it: It’s been a while since I’ve showcased a WP email, but this one stood out. The subject line indicated that they were taking a seemingly difficult topic and make it easy to understand. Open the email and it’s 3 points with actionable, dead-simple copy. Beautiful.
WILDERDOG
Format: Email
Why I like it: No offense to Wilderdog, but I’m not a fan of their email designs. I did, however, enjoy the copy in this campaign. It was targeted (it’s hot AF in the United States this week – ”no hot dogs” resonated). The message was clear (”Keep your pup cool”). There were actionable insights. and the products supported said message. Lesson: Keep it simple!
UPROOT
Format: Email
Why I like it: If you’re trying to showcase two bundles (great first-time customer purchases, btw), a quiz is a good way to do it. Uproot’s emails are almost always quirky and fun, and this one was no different. The goal with a good email quiz? Make sure the answers to your questions are always yes.
BBC OLYMPICS
Format: Video Montage
Why I like it: A good montage ALWAYS tells a story. This one is a great example of it: short snippets of goals, struggles, overcoming obstacles, achieving successes, risking failures – ones the world witnessed and read themselves into.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Director of Copy at Teach for America
📍Remote 💸 Undisclosed
Senior Brand Copywriter at Delta Dental
📍Remote 💸 $70,000 - $146,600 (USD)
Freelance Copywriter (PT) at Rhone
📍Remote 💸 Undisclosed
Freelance Food Writer (PT) at Food Republic
📍Remote 💸 $21/hr. (USD)
Copywriter (Freelance) at BirdyGray
📍Remote 💸 Undisclosed
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
Are you new here? Thinking about subscribing? Here’s what else you can expect.
Email 1: The big reveal. An email announcing the launch of the new jewelry (I would have teased the launch a few times before this flow, so there’s context and anticipation). The email will have images of every piece in the collection, with one-liners that talk about what each piece is. CTA invites them to shop the collection.
Email 2: image-heavy email of the collection “in the wild”. Different ways the jewelry has been styled on models, influencers or UGC creators before launch. The idea is to show the customers how they can style the pieces. With that, they can picture themselves using the pieces.
Email 3: Leverage our existing relationship and use it to evoke positive feelings about the new collection. Something like “if you loved our 18-karat monogram gold bangle, you’ll love our 21-karat bracelet”. If the brand has many products, we can choose the most popular or the ones closely related to the new collection. The idea is to remind them that they’ve loved stuff from us before and will like this new stuff too.
Email 4: A purely sales email inviting them to shop the new collection. The email is sprinkled with emotional benefits of each piece in the collection.
(This sequence would look slightly different if the brand wanted to give a discount at launch. All the email copy would have included the discount and some urgency to use it)