Weekly Round Up #44
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 44th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: BAB (Micro Stories)
NEW! Weekly Discussion Question
4 Ways to Improve Your Copywriting Vocabulary
14 Olympic Email Ideas for Marketing Gold
The OARB Framework (for giving feedback)
New! Podcast Pick of the Week
Pretty Cool Copy Examples
Job Opportunities
Housekeeping 🧹
ICYMI over the last two weeks, beginning today, I’m making a few permanent additions to this newsletter:
Weekly Discussion Question 💬
A safe space to express your juicy hot takes on trending industry-related topics.
Podcast Pick of the Week 🎙️
I selected my top pick for you to check out this week!
Rotating Selection 🤝
From FREE templates, tutorials, product/tool reviews, featured interviews, and more – the goal here is to add value back to you, my lovely reader.
One more note: There will be no Weekly Round Up NEXT WEEK on July 12th as I’m taking a much-needed vacation.
If you’re not yet a subscriber, why not join? It’s free and I promise not to be a jerk.
Copy Tip of the Week
Before-After-Bridge (Micro Stories)
Personal stories are gold at hooking your audience and creating desire.
Start with a short, three-sentence anecdote that relates to your topic.
For example, “Last year, I struggled with XYZ. Then I discovered this solution. Here's how it transformed my approach.”
It’s a relatable, human way to introduce your subject and build a connection with your audience.
Use it in ads.
Use it in advertorials.
Use it in emails.
Use it in your next LinkedIn post.
Then let us know how it goes…
QUESTION OF THE WEEK:
We’re officially in Q3, which in the DTC space means BFCM season is upon us.
What is one angle or new strategy you’re hoping to utilize in Q3 to prepare yourself for a successful BFCM?
This question applies to email marketers, copywriters, and brand owners. Answer here:
Must-Read Articles
4 Ways to Improve Your Copywriter Vocabulary (via Conversion Rate Experts)
Why I recommend it: It’s rare that I find a “how to get better at copywriting” article that doesn’t sell you on some price-inflated copywriting program. And in case you wondered, this one doesn’t. If you’re looking to broaden your vocabulary as a writer, these guys provide you a bunch of good ways to expand the library of words you don’t currently use. Personally, I like the idea of creating an “Active Vocabulary” library.
14 Olympic Email Ideas for Marketing Gold (via Mailer Lite)
Why I recommend it: Whether you care about the Olympics or not, a portion of your customer base probably does. The Mailer Lite team gives you 14 (fairly simple) ideas to help you make your
Olympicemail marketing dreams a reality. Honestly, #9 is probably the easiest to pull off…
The OARB Framework: Why you should appeal to self-interest when giving feedback (via Wes Kao)
Why I recommend it: I know I recommend Wes’ articles on here a lot, but there is some serious (applicable) value in her articles for both individuals and teams. Feedback is one of the most powerful tools for helping one another grow. When you give it well, it can transform someone’s life (it has mine) and dramatically alter work environments for the better. The framework Wes provides here is perfect.
NUDGE: Behavioral Science Simplified
10 Psychological Tactics to Write Better Emails
⏰ Only 21 minutes
Why I recommend it: Wonder about the impact tactics like scarcity, loss aversion, social proof, and others can have on your email marketing efforts? Phil Agnew walks you through real-world examples of his experiments with 10 different psychological tactics. In some cases, the results were subtle. In others? They were overwhelming. These can also work with paid ads and landing pages, so don’t overlook this just because it says “email”!
Pretty Fly Copy
NIKE
Format: Ad
Why I like it: 1) That should be a red card. 2) Brilliant move from Nike to capitalize on a viral moment surrounding one of the world’s most popular sports.
LIQUID DEATH
Format: Video Ad
Why I like it: It’s hard not to like most of what Liquid Death does – their marketing is killer at grabbing your attention. I think part of it is the shock value. This video is not different. In this case, it’s nostalgic shock value. Ozzy embodies a certain ethos and representation of the brand. The script weaves product education alongside the nostalgic shock value. Pretty cool, honestly.
FELLOW
Format: Email
Why I like it: It’s difficult to pull of good “the history of…” emails. They’re often long and miss the forest for the trees. This Fellow campaign is different, as it focuses specifically on the products. I especially like the final CTA (i.e. “Roll the Dice”) for a chance to win their latest product.
RUGGABLE
Format: Email
Why I like it: Did you know Ruggable’s having a birthday sale? Me neither! Do you know what kind of discount their offering everyone in celebration? Me neither! But that’s (again) what makes these Ruggable sale campaigns so great: they don’t give you the details. They just stoke your curiosity and then tell you where to click (”Reveal Discount”) to satisfy it.
BRIGHTLAND
Format: Email
Why I like it: Creating anticipation for your product isn’t easy, but the way Brightland’s chosen to do it here is quite creative. I like the “forecast” graphic and the update on what happens next with the olive harvest. Super simple, super clean.
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Head of Copy at Cleo
📍Remote 💸 $141,200 - $189,300 (USD)
Senior Copywriter at Motive
📍Remote 💸 $94,000 - $143,000 (USD)
Copywriter at Core.ai
📍Remote 💸 $36 - 38/hr. (USD) PART-TIME
Email+SMS Copywriter at Homestead
📍Remote 💸 TBD (USD)
Copywriter and Content Editor at Maximus
📍Remote 💸 $80,000 - $110,000 (USD)
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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