Weekly Round Up #42
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 42nd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Write Backward
Increasing ROAS as Ad Costs Rise
Price is a Feeling
How to Send Effective Survey Reminder Emails That Boost Responses
Pretty Cool Copy Examples
Job Opportunities
Housekeeping 🧹
Before diving in this week, I want to give you a quick little update on some things happening here soon.
Beginning in July, I’m adding a few permanent additions to this newsletter:
Weekly Discussion Question 💬
Want a safe space to express your juicy hot takes on trending industry-related topics? Well, then you’re gonna love this. Each week, I’ll pose a question for us to freely discuss together.
Podcast Pick of the Week 🎙️
There are a lot of good ones out there – it just happens I listen to a bunch. I’ll toss out my top pick for you to check out.
Rotating Selection 🤝
From FREE templates, tutorials, product/tool reviews, featured interviews, and more – the goal here is to add value back to you, my lovely reader.
I’m grateful for all of your kind words regarding this newsletter and I hope to continue adding content you enjoy (and find valuable) moving forward!
If you’re not yet a subscriber, why not join? It’s free and I promise not to be a jerk.
Copy Tip of the Week
Write Backward
If you’re feeling stuck and really want to write messaging that resonates, try writing your content backward.
CTA → Body Copy → Hook → Headline
It helps keep the main thing the main thing, and the change in your flow just might help your creative process lift off.
(This tip has been making its way around the eComm circles for a few weeks now, perhaps you’ve seen it already.)
Must-Read Articles
Increasing ROAS as Ad Costs Rise (via Bloomreach)
Why I recommend it: You might be wondering what this has to do with copywriting. A lot, actually. Bloomreach offers some simple solutions to make the most of your ad spend, but in order to pull them off, you’ll need to customize your ad copy to reflect specific audiences you’ll be targeting. If you’re an ads person, this is a great read. If you’re an email person, this is a great read to understand what all the hubbub is about in the paid social world these days.
Price is a Feeling (via Creative Samba)
Why I recommend it: You know what doesn’t matter to consumers? How much something costs. What truly matters is how good of a bargain it is (or isn’t). Read more to understand…
How to Send Effective Survey Reminder Emails That Boost Responses (via Mailerlite)
Why I recommend it: Be honest, last time you purchased something from a Shopify store, did you really complete that KnoCommerce survey? (I never do). While this article is probably more relevant for B2C and B2B brands, it’s still valuable insight that can inform the post purchase flow strategies for your email clients.
Pretty Fly Copy
OHSNAP
Format: Instagram Ad
Why I like it: This is the first time I can recall ever being retargeted on Instagram for something I DON’T have (e.g. “You still don’t have one yet, do you?”). The messaging in this ad and the email ad are similar, demonstrating an intentional act of congruency between both channels. These guys should host a masterclass in omnichannel strategy.
OHSNAP
Format: Email
Why I like it: Speaking of that email from above, here it is. The subject line is big brother creepy, which I’m never a fan of, but it actually works with this brand’s tone. Again, the messaging here reflects what’s in the above Instagram ad too. They reinforce one another and it’s such a good strategy.
EDISON BIKES
Format: Email
Why I like it: This is a great example of personalization at its best. It’s location-specific, and not only that, it targets me as a prospective customer (they know I have bought). We’re actually close to pulling the trigger on one of these bikes and the social proof is great, helping me imagine what my own experience with the brand and product would will be like.
AG1
Format: Email
Why I like it: Health doesn’t need to be complicated (and neither do your emails!). Loved this one from AG1. The angle’s all about simplifying your cabinet. From the copy to the design to the overall message, they nailed it.
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriter at Starface World
📍 Remote 💸 $70,000 - $85,000 (USD)
Direct Response Copywriter + Email & SMS Specialist at selfpublishing.com
📍 Remote 💸 $40,000 - $75,000/yr (USD)
Senior Copywriter at Executive Presence
📍 Remote 💸 $70,000+/yr (USD)
Freelance Editorial Copywriter at Bellweather Agency
📍 Remote 💸 $30 - $50/hr (USD)
Senior Copywriter at Athena Health
📍 Remote💸 Undisclosed
👉 If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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