Weekly Round Up #40
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 40th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Focus on You
How to Write Attention-Grabbing Advertising Hooks
Common and Costly Product Messaging Mistakes and How to Avoid Them
3 Retention Commandments
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Focus on the person that matters most (via Kyle Stout)
Focus on the person that matters most – you.
Instead of saying: “We provide the softest t-shirts ever.”
Say: “You'll get the softest t-shirt you've ever worn."
Always remember: people care about what's in it for them and they want to hear it from their perspective.
Must-Read Articles
How to Write Attention-Grabbing Advertising Hooks (via Doan Copywriting)
Why I recommend it: Hooks, like a headline, will pull your reader in or spin them out toward something else. This article provides tips on understanding your audience, selling benefits, and evoking emotions to make your marketing messages more effective. I liked the emphasis on awareness, education, and differentiation.
Common and Costly Product Messaging Mistakes and How to Avoid Them (via MK1T)
Why I recommend it: [CONTENT WARNING: This is a long post.] But it’s oh-so-good! You may begin reading this and think it’s geared more toward brands and websites – and you’d be correct. But there are numerous key learnings you can apply here to your own writing craft to create messages that align better with your target audience(s).
Three Retention Commandments (via Eli Weiss)
Why I recommend it: If there’s someone who does retention marketing well, I’d consider Eli Weiss to be one of those people. In a recent newsletter of his, he pulled back the curtain on 3 retention marketing pillars he stands behind (and why). A great read!
Pretty Fly Copy
MADE IN
Format: Email
Why I like it: The subject line got me, ha! But the inside of the email delivered too. The “Dad Deserves Better Gear” headline reinforces a core brand belief (i.e. “better gear”). They promote a personalization option for the featured product and make it relevant to Father’s Day (i.e. what differentiates them from other brands). And they add a sense of urgency to drive action (i.e. “order by MM/DD for guaranteed delivery”).
WESTERN RISE
Format: Email
Why I like it: Once again, I love a good theme and this email delivered on culinary adventures and travel vibes. Western Rise consistently brands itself around travel and they took a popular travel motivator (exploring global cuisines) and wrapped their brand around it. Pretty dope.
ATHLETIC BREWING
Format: Email
Why I like it: 1) Awesome GIF in the hero. 2) Great headline relevant to content further down in the email. 3) Love the way this reinforces one of their core brand values.
OH SNAP
Format: IG Video Ad
Why I like it: It’s a long one, but the script and the execution of this ad are flawless. The visual transitions paired with the verbal hooks keep you engaged as a viewer. The exposition of the brand’s core value props throughout the various vignettes are not only educational, they reinforce the brand’s unique voice as well. All in all, this was well done.
CRAIGSLIST AD
Format: Craigslist
Spotted By: Shaina Crump, Copywriter & Content Strategist, Homestead Studio
Why I like it: Well, it's HILARIOUS to start. But I also love the honesty. It's not trying to make the car out to be something it's not. It's giving it to you straight - and humbling you in the process. No, it's not fancy. Yes, it'll get you places. Period. Take it or leave it. The personification is great too - particularly the judgmental nature of the Volkswagen. I'm not even a car person but I saw that and was like, "yep, checks out."
THE CITIZENRY
Format: Email
Spotted By: Alexa Rome, Copywriter & Content Strategist, Homestead Studio
Why I like it: Looooove this email. It’s super visual, but it makes you imagine what your home will feel like with one of these rugs — a beautiful and dreamy desert. Complete soft sell, but made me want to buy something in that color because of the romanticization!
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Job Features
+ Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
Marketing Copywriter at Taskrabbit
📍 Hybrid/Remote 💸 $65,000 - $90,000 (USD)
Content Copywriter at Movers+Shakers
📍 Remote 💸 $80,000 - $90,000/yr (USD)
Senior Copywriter at Suzy
📍 Remote 💸 $110,500 - $130,000/yr (USD)
Copywriter at The Bouqs Company
📍 Remote 💸 $75,000 - $85,000/yr (USD)
Director of Growth at Resident Home
📍 Remote💸 $135,000 - $157,000 (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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