Weekly Round Up #38
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 38th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Delete
How to Sell to Millennials
Using Psychology in Facebook and TikTok Advertising
Product Differentiation vs. Brand Differentiation
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Delete, delete, and delete some more.
We copywriters have a fault: we love words.
And while that’s not necessarily a bad thing, too many can muddle the message.
When you’re finished writing your final draft, sit down and ask yourself:
What can I simplify?
What can I delete?
Am I brave enough to do this on my own?
Even when you’re in a time crunch, one of the best things you can do is cut copy (start with the adverbs). And if you can’t do it yourself, ask a peer to do it for you.
Must-Read Articles
How to Sell to Millennials in 2024 (via Stacked Marketer)
Why I recommend it: First of all, ouch? I feel attacked. But also, there’s some good info in here for your top-of-funnel marketing efforts and the messaging angles that will most resonate with millennials. If your client(s) market to millennials, this data-backed article is a must-read.
Using Psychology in Facebook and TikTok Advertising (via Motion App)
Why I recommend it: By now, you’ve probably noticed behavioral psychology and marketing go hand-in-hand. This insightful article offers advice on thinking creatively and shares brain-hacking strategies for creating winning ads (or even email campaigns!). There are even a few ChatGPT prompts worth trying in here.
Product Differentiation vs. Brand Differentiation (via Kevan Lee)
Why I recommend it: “You can’t own an ingredient,” Mike Cessario, CEO of Liquid Death says. And he’s right. Which means if you want to stand out in a crowded market, your brand has to do the talking. But as copywriters who write for numerous brands in the same category, it’s easy to feel at a loss for words when you’re writing about the same products/features from brand to brand. So how do you do that effectively? Kevan Lee has some good starting points.
Pretty Fly Copy
PAKT
Format: Email
Why I like it: There were several things I liked about this email. First, it’s themed (airlines/travel). Second, there are numerous elements of social proof (e.g. “best-selling carry-on is back in stock,” customer review, etc.). Third, there are relevant value prop call outs. And fourth, their recommended products are great complements to the featured product. All in all, a good email.
THREE TAVERNS
Format: Email
Why I like it: This email is the pinnacle of personalization. If you live in Atlanta, then you know the only way you can watch the Atlanta Braves on TV is if you have access to Bally Sports Southeast (through a cable provider). Any other method is blacked out in the state. Many Atlantans complain about this regularly. This email? It went out right before a game. Spoke directly to a pain point. Offered an easy solution. The email ain’t pretty, but the message was a “sure hit.”
FLONASE
Format: Instagram Ad
Why I like it: Like Bridgerton? I’ve never watched it, but I understand the premise. This was a FANTASTIC series promo and product promo rolled into one. Watch it and tell me your favorite part in the thread below.
POSTABLE
Format: Email
Why I like it: I’m 99.9% sure this went out to more than 1,000 customers, but I like the exclusivity angle on top of the crazy simplicity of the message. And I always enjoy when text-based campaigns make the CTA obvious (e.g. “Browse cards here”).
FELLOW
Format: Email
Spotted by: Shaina Crump, Copywriter & Content Strategist, Homestead Studio
Why I like it:So many things I love about this email! The nostalgia it evokes, the personification of the brewer, the oh-so-clever "bada bing, bada brew" (can I steal that?), and even the simplicity of the design.
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Job Features
+ Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
Senior Copywriter at ezCater
📍 Remote 💸 $87,200 - $115,800/yr (USD)
Copywriter at Avalere Health
📍 Remote 💸 Undisclosed
Lifecycle Marketing Manager at Poll Everywhere
📍 Remote 💸 $97,000 - $122,000/yr (USD)
Copywriter at Tremendous (Part-Time)
📍 Remote 💸 $10,000/yr (USD)
Marketing Copywriter at Nurp
📍 Remote💸 $45,000 - $60,000/yr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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