Weekly Round Up #37
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 37th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Ditch the Adverbs (via Kaleigh Moore)
Mastering Customer Awareness: The Secret to High-Converting Ads
The Decoy Effect
Email Optimization: 5 Steps to Improve Low-Performing Campaigns
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Ditch the Adverbs (via Kaleigh Moore)
Adverbs are embellishments for sentences. Think of them like rhinestones. In theory, they look flashy and bold…but sometimes they come off as kinda cheesy. Most often, they communicate a quality that’s not necessary to put into writing.
Adverbs attempt to fill in the gaps around people and actions, but this can make your readers feel like you don’t trust them to make these connections on their own. Here’s an example (adverbs in bold):
V1: Tina always arrives terribly late to a party, carefully dressed and made up in a way that’s extremely overdone.
V2: Tina is late to parties because she spends hours getting dressed and doing her makeup.
Want more tips from Kaleigh? You should. Subscribe to her newsletter here.
Must-Read Articles
Mastering Customer Awareness: The Secret to High-Converting Ads (via Buyology)
Why I recommend it: Stages of awareness – you’ve heard of it, but do you know the best way to implement it into your marketing? The fine folks at Buyology broke a strategy for this down in one of their most recent newsletters. You can apply these strategies to both paid media and emails.
The Decoy Effect (via Stacked Marketer)
Why I recommend it: How you present offers to your prospective customers matters. In fact, you can use the art of presentation to your advantage. Employ a strategy called the “decoy effect” and you can get your customers to buy exactly what you want every time. Here’s how.
Email Optimization: 5 Steps to Improve Low-Performing Campaigns (via Dyspatch)
Why I recommend it: Thought you wrote a rock-awesome email campaign only to find it flopped? There could be a lot of reasons why, but it doesn’t mean all hope is lost! Dyspatch offers 5 easy-to-implement optimizations to potentially help turn things around.
Pretty Fly Copy
SUBARU
Format: Commercial
Why I like it: Not only is it simple copy, but I think the script for this an excellent example of syntactic ambiguity at play. In other words, it could be interpreted two different ways. The visuals, however, help define the intent of the message: “The moment I loved our Subaru Outback most, was the moment they walked away from it.”
TRADE COFFEE
Format: Email
Why I like it: Fun headline, great use of calls outs in the hero image, and a good use of urgency in the body copy and CTA button copy. (And in case you wondered, that coffee is absolutely delicious and you should definitely hop on it).
HOLLOW
Format: Email
Why I like it: Nothing makes me happier than a good, short plain text campaign in my inbox! This one from Hollow announcing the end of the Spring Bundle promotion was fantastic. Social proof (“support is unmatched!”) + urgency (“less than 24 hours left”) + a great CTA (“click here to grab your bundle”). It was well done.
RUGGABLE
Format: Email
Why I like it: Might be my last Ruggable email for a while because I share them too much – but this is how you announce clearance and sale items and get clicks.
YETI
Format: Sidewalk Advertisement
Why I like it: Simple copy can be extremely relatable. This was a fun way to promote your product out in the real world with a habit 99.9% of men (at least) practice every time they leave home.
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Job Features
+ Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
Marketing Manager (B2C Growth Campaigns & Email Marketing) at BuiltIn
📍 Remote 💸 $80,000 - $100,000/yr (USD)
Copywriter at Tovala
📍 Remote 💸 Undisclosed
Lifecycle Marketing Manager at Grammarly
📍 Remote 💸 $111,000 - $138,500/yr (USD)
Email Marketing Manager at dbt
📍 Remote 💸 $136,000 - $160,000/yr (USD)
Associate Brand Copywriter at HubSpot
📍 Remote💸 $66,000 - $99,000/yr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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