Weekly Round Up #32
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 32nd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Questions…
How Gen Z Broke the Marketing Funnel
How to Use Humor in Email Marketing
Why Rounded CTAs Drive More Clicks
Pretty Cool Copy Examples
Job Opportunities
Copy Tip of the Week
Question(s)…
Do you regularly look for good copywriting tips?
Wondering if there’s a copy resource that might be good for you?
Want to make crafting headlines so easy you can write them in your sleep?
Did you catch the actual tip here yet?
QUESTIONS are a powerful way to draw your reader in for more.
Use one next time you’re searching for a compelling hook.
Must-Read Articles
Gen Z Broke the Marketing Funnel (via Vogue Business)
Why I recommend it: If you touch a brand that even adjacently associates itself with a Gen Z audience, then you should read this. While we’re used to basing our marketing strategies on funnels, Gen Z is inherently demanding a whole new approach altogether. It’s called an infinity loop of inspiration, exploration, community, and loyalty. And you know what? I don’t hate it.
How to Use Humor in Email Marketing (via mailmodo)
Why I recommend it: First of all, you may write for brands that are humor-averse. If that’s the case, this may not apply to you. But if you do – even in the slightest – this article shows areas of opportunity for how to pull it off. And examples! It has examples too.
Rounded CTAs Drive More Clicks (via Ariyh)
Why I recommend it: It only takes you 3 minutes to read and provides you with actual research about how (and why) rounded CTA buttons increase clicks. And before you ask, yes, this was primarily focused on eCommerce brands.
Pretty Fly Copy
FELLOW
Format: Email
Spotted by: Shaina Crump, Junior Copywriter & Content Strategist, Homestead Studio
Why I like it: Really appreciated this email from Fellow. I find it pretty amazing when companies sacrifice potential revenue in the interest of their customers' well-being. I also love how simple it is. They haven't slyly included enticing product images or a CTA directing the customer back to website. It's a genuine invitation to opt of emails and that's it - point blank.
Is Mother's Day hard for me? Yup. Does this email make me want to buy from them even more? Yup. Nice work, Fellow.
MADE IN
Format: Email
Why I like it: There’s a few sly persuasion tactics at play here. Do you notice them? This is an exclusively limited release. The preview text (and landing page) indicates there are only 1,000 knives available. Yet the brand says in the email, “There are already thousands of people on the waitlist… Get First Access”. It’s a combination of urgency, social proof, and an actionable way to “cut the line” so to speak. Pretty cool. I’ll be interested to learn how quickly they sell out.
ANA LUISA
Format: Email
Why I like it: While this is a typical “new product” announcement, they missed an opportunity to leverage a more compelling headline (from their email) in the header: “Everyday stacking just got easier.” The module below it then shows how these “pre-styled” bundles make accessorizing your look effortless. Good email overall though, as the message wasn’t lost. I think it would’ve been equally as powerful on its own and introduce the new bundle that way.
FREE FLY
Format: Email
Why I like it: An email campaign crammed full of excellent customer reviews for a specific product collection. The subject line review? Perfect.
CHIQUITA
Format: Magazine Ad
Why I like it: I mean… that headline! But the rest of it’s funny too. Will it get you to want to buy exclusively from Chiquita? Probably not. But next time you’re at the grocery store buying bananas, you’re brain’s going to remember this.
POLLINATE
Format: Landing Page
Why I like it:The headline’s written with one specific type of person in mind: someone who writes newsletters and who’s also active on Twitter. If that person has a large Twitter following but small list of newsletter subs, I promise you they’re thinking about how to get those followers onto their list. Great headline. The tiny sub headline busts their #1 objection (i.e. “how much does this cost?”). And the CTA is perfect. They also showcase the next steps to remove any doubt about how easy it is to get started.
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Job Features
+ Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
Senior Direct Response Copywriter at Maneuver Marketing
📍 Remote 💸 $90,000 - $120,000/yr. (USD)
Senior Copywriter at Scale Media
📍 Remote 💸 $75,000 - $95,000/yr. (USD)
Copywriter at TeamPeople
📍 Remote 💸 Undisclosed
Senior Copywriter (DTC) at Meet
📍 Remote 💸 $90,000 - $115,000/yr. (USD)
Summer Marketing Intern at Pickleheads (<--- this would be so fun)
📍 Atlanta, GA💸 $12/hr. (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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