Weekly Round Up #21
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 21st edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Housekeeping
Copy
TipTool: Read Aloud ExtensionHow Syntax Tweaks Can Skyrocket Your CTA
How to Grab the Gen-Z Market
Start and End Conversations in a Friendly Tone
Pretty Cool Copy Examples
Job Features (paid subscribers perk)
Housekeeping
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Copy Tip Tool of the Week
I sent my copy team this Twitter (X) thread with cool Google Doc tips/tricks. Contained within it was the mention of a great Chrome Extension: Read Aloud.
As a copywriter, one of the best practices you can implement into your writing routine is to read your copy back to yourself out loud.
It helps you monitor your copy’s flow and readability, and most importantly, keeps you from sounding robotic.
So why not use a robot to read it back to you?!
Must-Read Articles
How Syntax Tweaks Can Skyrocket Your CTA (via Email Copywriting Secrets)
Why I recommend it: Want to boost engagement with your email copy? Yeah, I know – rhetorical question. This article highlights some “surprising” research (you’ll get that in a second) about the impact a few subtle shifts in your syntax can create.
🤖 Cool Tool: Syntac Surprise Calculator
How to Grab the Gen-Z Market (via How to E-Commerce)
Why I recommend it: As an elder millennial, I find these types of articles fascinating. For this one specifically, I found a lot of value in the sections about online behavior and content that capture Gen Z’s attention.
Start and End Conversations in a Friendly Tone (via Nick Kolenda)
Why I recommend it: While this is more specific to support calls, I found it insightful as it could relate to plain text email campaigns. For example:
Customers were happier (and purchased more) when emotional words (e.g., happy, horrible) appeared at the beginning and end of conversations, while cognitive words (e.g., diagnose, think) appeared in the middle.
Pretty Fly Copy
WARBY PARKER
Format: Email
Why I like it: It was dead simple. It featured one product (with a GIF showing its two styles) and the CTAs were straight to the point. Nothing about this email left the reader wondering why they were sent it.
HOLLOW
Format: Email
Why I like it: The theme: comfort. The social proof (review) showed it, the CTA told you where to get you some, the short copy indicated why they’re comfy (alpaca fibers), and the last bit of copy makes a promise/guarantee.
RUGGABLE
Format: Email
Why I like it: Another dead simple campaign with a GIF that does a whole lot of the talking. Simple (clean) headline, copy that supports it, and only one place for the reader to click. Well done, Ruggable copywriter. Well done.
COTERIE
Format: Email
Why I like it: (I’m sensing a “dead simple” theme this week). This was a brilliant social proof campaign promoting ONE product (The Pant). The customer review section is a rotating GIF of 3 different reviews, and the CTA invites the reader to join the other parents. Love it.
FELLOW
Format: Email
Why I like it: Every coffee drinker undoubtedly has a coffee routine, whether they’re stopping by a coffee shop every morning or brewing at home. Fellow helps the reader build their at-home coffee routine using their beautiful product line-up. I also like how the hero can function on its own (the body copy is unnecessary, imo).
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Job Features
+ Career Opportunities
Available exclusively to paid community members, these remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
Email Marketing Manager
Harte Hanks
📍 Remote
💸 Undisclosed
📝 Get the details
Remote Marketing Copywriter
Toggl
📍 Remote (Global)
💸 $50,000 – $74,999 (USD)
📝 Get the details
Email Marketing Manager
SmartFinancial
📍 Remote
💸 Undisclosed
📝 Get the details
Remote Senior Growth Marketer
Float
📍 Remote (Global)
💸 $100,000+ (USD)
📝 Get the details
Senior Manager, Email Marketing Operations
SiriusXM
📍 Hybrid (Atlanta)
💸 $94,000 – $125,000 (USD)
📝 Get the details
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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