Weekly Round Up #20
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 20th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Housekeeping
Copy Tip: 2 Hook Frameworks to Win Millions of Views
Variety and the long tail
From Campaigns to Conversations: The Future of Email Marketing
Revenue vs. Impact
Pretty Cool Copy Examples
Job Features (for paid members only beginning Feb.1)
Housekeeping
Full access to all sections of Weekly Round Ups (including curated job postings) is for paid community members.
All sections and all posts will be available to FREE subscribers through January 31, 2024.
Become a paid member and join the community by clicking here.
Copy Tip of the Week
Today’s copy tip(s) come from Buyology, a newsletter you should absolutely subscribe to if you’re in the eCommerce space:
2 Hook Frameworks to Win Millions in Views
With Hooks making all the difference between a scroll and a sale, it’s more important than ever to plan them out for every piece of content you put out, so here are 2 Hook templates to help you create more engaging content that truly sells in minutes:
1. The Teacher Approach
With this hook, you’re positioning yourself as a trusted expert, so you can showcase your product while teaching something cool to your audience.
The catch here is to ensure you’re being relevant, and what you’re teaching actually adds value to the viewer.
Base Template:
[Popular Hot Topic / Thing] For [Desired Results]
Examples:
Here’s the right way to use Acne spot correctors for results within 7 hours
3-Step Shave: Effortless, Quick Results
2 Ingredient Glowing Skin: Overnight Tips
10-Smoothie Mastery: Nutrient Power for Fresh Mornings and Energistic Days!
3-Hour Home Decor: DIY Quick Transformations
2. The Fix-It Approach
Here the goal is to address a problem that your target audience is facing and make your Product the “Fix-It” for the same.
Addressing the burning need is the goal. As long as you understand it well, this can work wonders.
Base Template:
Why you’re not [Desired Result] – and how to fix it instantly
Examples:
Here’s how to reduce Acne in 7 days!
Get energized for 5 hours with one drink
Can’t Focus at Work? Boost Productivity in 3 Steps!
Hair Loss Troubles? Here’s the 2-Week Hair Revival Method
Struggling with Insomnia? Here’s the Sleep Miracle Fix.
Want to see more? Subscribe to Buyology’s newsletter here.
Must-Read Articles
Variety and the long tail (via Seth Godin)
Why I recommend it:
I don't even necessarily know how to process this and what it means for eCommerce brands in particular. It might be a good thing, or it might be a bad thing. We're so niched down and know who our audiences are, which is a good thing. But it prevents us from broadening (or widening) our appeal to new faces (a bad thing?). My point is that sometimes we can get so narrow, we become “vanilla.” Please sound off in the comments…
From Campaigns to Conversations: The Future of Email Marketing (via MarTech)
Why I recommend it:
Every year, industry watchdogs proclaim the biggest trend to hit email marketing in the proceeding months will be personalization. And every year — they’re right. But MarTech points out the shift that’s actually taking place: campaigns are becoming more conversational. As AI tools get more advanced and help email marketers analyze data more effectively, they’re able to target customers more intentionally. I’m a fan of the mindset shift they’re promoting here.
Revenue vs. Impact (via Val Geisler, LinkedIn)
Why I recommend it:
To begin, Val is one worth following in the email marketing space (so get on it). But specifically, I like what she says here: “We have to stop focusing on revenue from email and start focusing on impact from email.” With the new changes Google and Yahoo are implementing, there will be an impact on brands’ email performance. Yet perhaps that’s a good thing (as Val points out)...
Pretty Fly Copy
RVCA
Format: Email
Why I like it: If you’ve been reading the Weekly Round Up for quite some time (before it was even on Substack), then you know I’m a fan of RVCA’s sale emails. Everything you could possibly want is in the header: Name of sale, the offer, the discount code, the CTA, and the sale period. But this one’s a bit different! They include product suggestions on the bottom. I’d be curious to know how this affects their conversions. Does anybody know anyone at RVCA??
APPLE
Format: Email
Why I like it: In my opinion, Apple’s emails are typically unimpressive. However, this one stood out to me. They know they’re launching a highly-anticipated and low-inventory product, so they give eager customers their top tips for landing their pre-order. Well done.
MASTERWORKS
Format: Email (Plain Text)
Why I like it: I joined Masterworks’ email list a few weeks ago. It’s been interesting to see their campaigns. Almost all of them are plain text. What I liked about this one was how personalized and informal it felt. You can definitely sense a tone that’s likely shared with their target audience.
MIND JOURNAL
Format: Email (Plain Text)
Why I like it: This is another plain text campaign that caught my attention this week. It’s an abandonment email, but not creepy like 99.9% of them. I love how it comes from the community manager and not the “CEO” or someone similar. It makes their “just reply to this email, and I’ll do my best to help” seem much more genuine.
BINKY BRO
Format: Email
Why I like it: For the life of me, I cannot figure out why the text in this email SHRANK, but I swear it was a lot larger when I originally opened the email! But I thought it was a fun way to showcase their products with seasonally-relevant activities (and copy). The polaroid-esque feel was fun too.
👀 SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
Job Features
+ Career Opportunities
Available exclusively to paid community members, these remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
If you’d like to include a job listing, please email me here and include “Job Posting” in the subject line.
Email Marketing Manager
📍 Remote
💸 Undisclosed
📝 We are looking for an Email Marketing Manager to work with one of our most prestigious high-tech clients. You will help shape and execute the strategic email roadmap. You will translate strategy into tactics, define performance standards and drive team efforts that achieve defined metrics… (see more).
Senior/Staff/Lead Technical Writer
📍 Remote
💸 $120.3K – 180.5K/yr.
📝 Technical writers at Salesforce produce documentation and content experiences that help customers get the most out of our products. We work closely with other writers, product managers, engineers, and the User Experience team in an Agile development environment to produce… (see more).
Senior Copywriter
📍 Remote
💸 $80K – 115K/yr.
📝 Wild Alaskan Company is seeking a Senior Copywriter to join our small but mighty Creative Team. The ideal candidate is an exceptional writer and storyteller who is data and performance obsessed. They are as adept at taking initiative as a campaign lead as they are taking direction as a collaborator and contributor. The Senior Copywriter will be responsible… (see more).
Remote Marketing Manager
📍 Remote
💸 Undisclosed
📝 As Marketing Manager you will play a critical role in developing and executing our global marketing strategy. Your job will be to increase brand awareness, generate qualified leads and support new GTM initiatives. As a key member of the commercial team, you will… (see more).
Lead Copywriter
📍 Remote
💸 $75,750 - 126,250/yr.
📝 Kajabi is looking for a Lead Copywriter to join our in-house brand team – a strong conceptual creative leader with a copywriting background to create multi-platform marketing campaigns and activations across our portfolio of products. You will report to and work alongside… (see more).
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
Are you new here? Thinking about subscribing? Here’s what else you can expect.