Weekly Round Up #17
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
SMALL PROGRAMMING NOTE:
This is the last Weekly Round Up of 2023. Beginning next year, these will be slightly more robust with sections curated exclusively for subscribers. Stay tuned!
Welcome to the 17th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Only 4 days until Christmas…
Copy Tip of the Week
Target the emotions of your reader.
It’s definitely easier said than done, especially when you’re writing concise copy for emails, SMS’s, landing pages, paid ads, etc.
But it’s one of the reasons knowing your audience’s interests, problems, desires, etc. is so important. It helps you center in on the emotions that matter a lot easier.
I mean, we all obviously know this, but your audience is NOT “everybody” — ever.
Pick ONE.
Pick ONE problem they have.
Pick ONE emotion that problem creates.
Then tell them how your brand/product absolves them of said problem.
Must-Read Articles
The AI Revolution is an Opportunity (Hamish McKenszie / Substack)
As writers, it’s easy to think: Oh shit — I’m going to be replaced by AI. But I liked this article. It was a reminder that, no, we will not be replaced. Here’s a snippet:No matter how advanced AI gets, there will be unceasing demand for human connection. We will want to show each other how we feel as people. We’ll tire of getting what we want, and instead yearn to figure out together what we should want. We will share our hearts and compare our scars. We will long for the sound of each other’s voices, and to shape our own and each other’s stories, in wild and wonderful new ways.
Eight Marketing Maxims (Seth Godin)
Keep these in mind when writing for your clients. Keep them in mind when consulting with your clients, too.The Simple Things You Can Do to Win the Email Game (Zero Bounce)
This is a great (albeit long) interview with Alison Gootee of Braze (a software company). But in it, she shares several good positions on email marketing. Alison also talks about new ways of defining success when it comes to email and what really matters when it comes to email performance. Good little read, y’all.
Pretty Fly Copy
So much good copy out there in the world. Here are a few examples that stood out to your peers:
Good copy? Oh yeah. Found some GREAT copy this week.
[Email ] Brightland
This is a golden example of everything a gifting email should be. Jo Babb, one of my fellow copywriters, absolutely knocked it out of the park with this one. I’m stealing this strategy for Valentines Day, Mother’s Day, Dad’s Day, my birthday… well.. you get the idea.
[Email] Mind Journal
First of all, I loved the subject line. Second of all, I like the subtle nod to the new year.
[Email] Mind Journal
I know, I know… they’re both similar. BUT I thought this email was a good example of benefit-led copy.
[Email] East Fork
Subject line? Stealing it next year. First line of copy below the image? Stealing it next year.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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