Weekly Round Up #16
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 16th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Only 18 days until Christmas, let’s sleigh…
Copy Tip of the Week
I poached this from the Morning Brew team last week and thought it was too good not to share. Simple yet effective strategy:
A solid bit of writing advice from Mark Twain on what would have been his 188th birthday: “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.” And if you don’t have an editor…well, you get the idea. (Don’t write “very.”)
*Unless your client wouldn’t mind the word ‘damn,’ then have at it.
Must-Read Articles
Manage Your Capacity, Not Your Time (The Engineering Manager)
I feel like this is a consistent theme humming in the background for a lot of us: how do we ‘balance’ our creative time versus our non-creative time? This specific framing of it as “capacity” management versus “time” management was helpful for me. Maybe it’ll be helpful for you too.How to Use Animated GIFs in Email (Uplers)
This is just as relevant to designers as it is to copywriters. But this is great direction on when to use GIFs as well as how to use GIFs, because to nobody’s surprise, it’s easy to overdo it.10 Email Marketing Tips for Restaurants (Klaviyo)
You might be thinking: But I don’t write for restaurants, Matt! Of course you don’t. But these 10 tips are relevant for every B2C brand. I think finding a way to integrate tip #9 into the strategy for a handful of the agency’s brands would be a fun test.
Pretty Fly Copy
So much good copy out there in the world. Here are a few examples that stood out to your peers:
[Email ] Hatch
I enjoyed the preview line, the header, was a bit disappointed in the typo for such a simple email, but we all make mistakes, right?
[EMAIL] Fellow
Loved the personal nature of this email. While I know it’s scripted, it still felt a little one-on-one-ish. I especially liked the dad joke in the subject line.
[EMAIL] Ruggable
We just bought a new rug from these guys, but beforehand, I joined their email list. This was a part of their welcome flow (pretty sure. They didn’t pause it during BFCM though so I couldn’t stack my discounts, nor use them before time was up). I like the way they framed the normal “discount” offer as a gift card. Could’ve carried that over to the subject line, but oh well. I feel like “credits” versus “discounts” do a better job of not cheapening a brand’s products.
[EMAIL] Coterie
A masterpiece. They should reuse this every year. EVERY. YEAR.
[EMAIL] Thinx – Alexa Rome, Junior Copywriter, Homestead
I liked the angle of this, “Santa is busy, you gotta pick up the slack”.
[EMAIL] Shinesty – Bailey, Senior Copywriter & Content Strategist, Homestead
I love how engaging this plain text is without being too long.
[EMAIL] Tushy – Bailey, Senior Copywriter & Content Strategist, Homestead
While this is not my kind of humor, I can appreciate what's going on here and why it works for this kind of product.
[EMAIL] Reformation – Bailey, Senior Copywriter & Content Strategist, Homestead
I like how Ref can create a narrative with punchy headlines.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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