Weekly Round Up #14
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 14th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Let’s get to it!
Copy Tip of the Week
Perhaps I’ve written this before, but…
Every copywriter marketer needs to practice radical empathy.
Empathy is the ability to understand and share the feelings of another.
Be very wary of rubbing shoulders with marketers who look at others and only see dollar signs, not people with real problems, real pains, and real feelings in search of real solutions.
As a marketer, you’re in the business of connecting with others and connecting others.
But in order to truly understand them, you have to meet them where they are and connect.
You can’t assume.
You can’t project feelings.
You can’t hand them a to-do list.
You have to sit and listen.
That’s why, when it comes to copywriting, empathy is a superpower.
It’s caught, not taught though.
It’s caught through experience and intentionally spending time with other people and listening to their stories.
Human beings aren’t algorithms.
People aren’t “data.”
We’re a unique combination of fears, worries, hopes, dreams, and perspectives on the world.
So if you’re feeling stuck on how to “market” to a particular audience, go spend time with those people. Yes, dumpster-dive into Reddit threads and Facebook groups if you have to.
You’re never going to effectively communicate with them until you can empathize with them.
In my opinion, it’s a surefire sign of a truly effective marketer.
Must-Read Articles
9 Stages of an Email Marketing Funnel (Klaviyo)
Admittedly, this is quite long, but it’s good! Here’s a snippet: “How do you create micro-moments and personalized experiences that build customer loyalty and repeat purchases––ultimately impacting every customer’s lifetime value? Moreover, how do you do that without running your marketing and customer service teams into the ground?" Read on to find out!6 Changes Transforming Black Friday Marketing Strategies (Persado)
A brief read, but useful. I found the second point insightful: no sense of urgency. Consumers don’t feel the pressure to “BUY NOW” because of the laundry list of sales brands typically run. So, that said, how can you (honestly) convey a sense of urgency for the brands YOU write for?Time Management for Creatives (the creative life)
A lot of writers across the interwebs are struggling with feeling overwhelmed and managing their workload right now. In a lot of cases, it’s not necessarily from the volume of tasks as much as it’s from, well, time management. I thought this was a great article filled with tips (and resources) for people like us.
Pretty Fly Copy
From my inbox to yours, here’s the copy that caught my eye this week:
[Email] Pakt
Second week in a row I’ve highlighted these guys — sorry not sorry. This email was great. In fact, it’s an email inside of an email! What an awesome way to promote a new product offering.
[Email] Brightland
“Give something that says: ‘I thought of this in October.’” Absolutely brilliant! For a brand heavy on gifting, this was a well-written email. Fantastic job, Jo!
[Email] Tuft and Needle
This was a great way to pull value props for a product from actual customer reviews while showcasing the customer review at the same time.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
—
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
Like what you see? 👀
Give this post a like, leave a comment, and help spread the word on your network. I’d greatly appreciate it!
Are you new here? Thinking about subscribing? Here’s what else you can expect.