Weekly Round Up #12
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
📣 ANNOUNCEMENT:
A quick note before we jump in today. Beginning next week, the Weekly Round-Up (now released on Thursdays) will feature new additions, including curated job postings and a weekly Q&A for paid subscribers. I’ll share a post with more details next week!
Welcome to the 12th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Let’s dive in.
Copy Tip of the Week
Swipe files are your friends.
You absolutely should be saving ads, emails, landing pages, websites, pictures of billboards — all of the places showcasing copy that inspires you.
First, it challenges you to pay attention to what others are doing in the spaces you frequent.
Second, when you’re stuck for creative inspiration, you can turn to your swipe files to jumpstart your brain.
There are a lot of digital tools to help you easily collect the things that inspire you.
One of the newest ones on the market uses AI to help you “remember everything” and “organize nothing.”
It’s called mymind and you can sign up for a FREE account here: https://mymind.com
Whether you’re saving an ad, an email, a picture, a website — you name it — it stores it for you and allows you to easily search for it later. Try to think of it as your digital brain.
Start swiping.
Must-Read Articles
Post-Purchase Email Guide (Klaviyo)
If you’re knee-deep in writing flow copy, then you know how challenging it can be to get “creative” with post-purchase emails. Across the board, they all sometimes feel the same. Thankfully, Klaviyo rounded up this resource to get the ideas flowing. Bookmark this one.Why Personalized Texts Will Be Fueling Black Friday Marketing (Modern Retail)
We all know the potential SMS has to skyrocket revenue, especially during sales periods. This year’s BFCM season will be no different. How do you stand out? Personalization. Read on for some excellent tips…Create Converting Landing Pages for BFCM to Boost Revenue (HTE)
What could landing pages have to do with writing email copy? Quite a bit, actually. There are some golden nuggets of wisdom in here as it pertains to writing any kind of conversion copy.
Pretty Fly Copy
You read, I read, we all read for good copy. Here’s what caught my eyeballs this week:
🍸[Ad] Campari
This ad is a great example of taking something negative and using it to your advantage. “9 out of every 10,000 Americans prefer Campari” is a catchy headline because it makes you want to know why they’re bragging about that stat.
🐶 [Ad] Wilson’s
Another great attention-grabbing headline. Also an excellent example of how such little copy can do so much heavy lifting.
👕 [Email] Huckberry/Flint & Tinder
I really liked this headline from Huckberry on the Flint & Tinder product line. It frames a key value prop in a compelling way.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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