Weekly Round Up #11
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 11th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Ready?
Copy Tip of the Week
Be honest.
The reality is that new product may NOT be a good fit for someone. Maybe that sale that’s running doesn’t really end on Friday. And inventory is overstocked so it’s NOT actually running low.
Sometimes your readers will instinctively know these kinds of things, other times they won’t (but you will).
Fabricating a false narrative or sense of urgency to get someone to “bite” is manipulative, and honestly, sleezy.
Don’t damage the trust your clients have built with their audience for a quick win.
Be honest.
Must-Read Articles
How Persuasive Email Design Can Influence the Customer Journey (MarTech)
As copywriters, we should always seek out more opportunities to collaborate with designers. Persuasive design tactics are just as powerful as persuasive copywriting tactics. Imagine the possibilities if you combined forces.How to Do Product Positioning (Evan J. Conrad)
Not gonna lie – this reads like a textbook. But it’s helpful insight into how to position your clients’ products for maximum impact. Where do their customers fall on the abstraction chain and how can help guide them toward the next best thing?Explaining Advertising to an 8-Year-Old (Marketing BS)
Edward’s 8-year-old asked him, “Why do companies advertise if people already know about the product?” He had three simple answers.
Pretty Fly Copy
It’s been a wild week, but I still found some great copy examples. Here’s what stuck out:
🐔 [Ad] KFC (UK)
This ad has been making its rounds again on social media, and for good reason. It’s a great attention-grabber and a well-written apology.
🩳 [Email] Perk
Catchy headline with a promise that delivers. Couldn’t have written it better myself. It performed brilliantly too.
👓 [Email] Warby Parker
Remember this Warby Parker email from last week? The latest share here is their follow-up. It’s a ridiculously simple explanation of how their bendable frames work. All meat, no fluff. Excellent copy.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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