Weekly Round Up #107
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 107th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Why Verbs Beat Nouns in Seasonal Marketing
AI Tool/Tip: Stop Chaining Models — Start Choreographing Them
Full Funnel Marketing Strategy Guide (via Shopify)
Forgetting Funnels and Building Feelings (via Hackernoon)
27 Copywriting Examples from Businesses with Incredible Copywriters (via HubSpot)
The One-Word Edit (Matt Snyder)
Podcast Pick: The StoryBrand Podcast - The 3-Phase Marketing Formula
Copy Examples for Your Swipe File (OLUKAI, MAGIC MIND, SURREAL, GAME LAB)
Recent Job Openings
Copy Tip of the Week
A lot of seasonal marketing leans too hard on nouns: pumpkin, blanket, sweater weather, fall vibes.
But it’s the VERBS that give your message texture.
Anyone can say “fall is here.”
But when you say bundle up, simmer down, rake through, stir slowly, or layer well — you’re painting a mood.
You’re activating imagination.
You’re adding motion to a moment that would otherwise sit still.
Verbs create connection because they imply what to do with the feeling.
This is especially powerful if “copy minimalism” is your goal (it should be).
One well-placed verb can pull its weight across a headline, subject line, or CTA.
So when you’re writing fall-themed copy, don’t just name the season… MOVE with it.
Must-Read Articles
Full Funnel Marketing Strategy Guide (via Shopify)
Why I recommend it 👉 Modern-day growth marketing is built on the funnel approach. There’s a legitimate reason for it: it kind of works! If you’re a rookie (or a veteran), this is a good overview that speaks to the importance of funnels.
Forgetting Funnels and Building Feelings (via Hackernoon)
Why I recommend it 👉 This contrasts the above article perfectly. Should you abandon the funnel approach entirely? Well, kinda. Anjana (author) recommends you trade your goals for conversion to a goal for connection. And honestly, I can get behind it. But in practice, you may not need to abandon the funnel entirely.
27 Copywriting Examples from Businesses with Incredible Copywriters (via Jenny Romanchuk; HubSpot)
Why I recommend it 👉 If you’re itching for some good copy inspo (or need some new brands to subscribe to), bookmark this list. Jenny provides some decent analysis as to why these brands pull off such good copy. There might be a former Homestead client in the mix 👀
You might also like:
The StoryBrand Podcast
The 3-Phase Marketing Formula that Works Every Time
🎧 Listen on iTunes | Listen on Spotify
Why I recommend it 👉 If you’ve never heard of Donald Miller or the StoryBrand framework, both are worth looking into. But if you’re trying to help your client (or yourself) nail their/your USP… this is a must-listen.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
OLUKAI
Format: Email
Why I like it 👉 The simple headline: Built for All Walks. There’s so much depth to it (more than just feature-driven, but identify-driven as well). Brilliant
MAGIC MIND
Format: Email
Why I like it 👉 This was definitely a bait-and-switch (er, trick and treat?). Tricky product name to work with while not misleading your customer, but I like the way they did with framing it around Halloween. Also, when kids are riding sugar waves, parents definitely would prefer the calm wave.
SURREAL
Format: LinkedIn Post
Why I like it 👉 I’m sorry that I keep sharing inspo from these guys, but their team is killing it lately. I love the idea of sourcing reviews from people with all the same name and building a campaign around it. Smarty smart smart.
GAME LAB
Format: Instagram Ad
Why I like it 👉 Clean and minimal, which in an Instagram feed, can be a helluva pattern interrupt. And the “We Didn’t Plan For This…” functions as a great hook. It forces the reader to ask, plan for what? And that’s the point entirely.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Senior Copywriter & Content Strategist at Zip Co.
📍Remote ℹ️ B2B/Finance 💸 $116,000 - $135,000/yr (USD)
Copywriter at Mainz Brady Group
📍Remote ℹ️ B2B 💸 $45 - $60/hr (USD)
Senior Copywriter at Conscious Minds Studios
📍Remote ℹ️ Agency 💸 $90,000 - $120,000/yr (USD)
Freelance DR Copywriter at Happy V
📍Remote ℹ️ DTC 💸 Not Listed
Direct Response Copywriter at Martell Media
📍Remote ℹ️ SaaS/B2B 💸 $70,000/yr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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