Weekly Round Up #105
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 105th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Loss aversion isn’t about fake scarcity
Why Consumers Say Yes to the Product (via KnoCommerce)
The Psychological Reason Brands Use the Power of Association to Sell (via HubSpot)
Talk to Strangers to Write Better (via Psychology Meets Writing)
Podcast Pick: Brené Brown on Courageous Leadership with Adam Grant (via TED’s WorkLife)
Copy Examples for Your Swipe File (SURREAL, Mars Men, NADS, BREZ)
Recent Job Openings
Copy Tip of the Week
“Only 3 left!” doesn’t necessarily trigger “loss aversion.”
Real loss aversion during heavy sale periods like BFCM isn’t about fake scarcity or countdown timers. It’s about what your customer loses by NOT solving their problem before January.
Too many brands get this backwards and chase urgency instead of empathy – manufacturing pressure instead of pointing out what’s actually at stake.
Loss aversion only works when the loss feels personal, not promotional.
Your brain doesn’t care about missing a discount.
It cares about missing an outcome.
The shift that changes everything:
Stop focusing on what disappears (the sale).
Start focusing on what continues (their problem).
Instead of just:
“Don’t miss 40% off — sale ends soon!”
Amplify it:
“Start next week with this solved — not still sitting on your to-do list.”
The loss that matters isn’t the deal they’ll miss.
It’s the progress they won’t make.
Loss aversion isn’t about your sale.
It’s about what’s REALLY at stake for your reader.
Must-Read Articles
Why Consumers Say Yes to the Product (via KnoCommerce)
Why I recommend it 👉 One of the most important things you can do as a marketer, especially when customers are in the consideration stage, is to get them comment to a “micro yes.” You can do that by aligning your message/angle with what they’re after. This was some useful, research-backed insight from KnoCommerce, and worth bookmarking!
The Psychological Reason Brands Use the Power of Association to Sell (via HubSpot)
Why I recommend it 👉 This sets any marketer up for a good exercise: how can you learn what you read in this article to set up associations for your own business/brand? This pairs well with the article recommendation above. Can you get your prospect to say “yes” to an association? Win-win.
Talk to Strangers to Write Better (via Psychology Meets Writing)
Why I recommend it 👉 This entire piece gave me Eddie Schleyner vibes, but also, it was insanely well-written, which helped illustrate its point all the more. I liked this line: “Real humans contain contradictions. They express universal feelings through their specific cultural frameworks, life choices, and personal histories. That texture is what makes the writing feel real.”
You also need to read this:
WORK LIFE (TED)
Brené Brown on Courageous Leadership (w/ Adam Grant)
🎧 Listen on iTunes | Listen on Spotify
Why I recommend it 👉 It’s Brené Brown, duh. But in all honesty, this is a fantastic listen for those who lead teams and those who want to learn how to better manage up. In other words, this is for anybody who works in a team-based environment. It’s because courageous leadership isn’t only “top, down” – it’s “bottom, up” also.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
SURREAL
Format: Ad / Social Post
Why I like it 👉 Conversion copy should incite you to keep reading and to take the next step, no matter how small. SURREAL uses both humor and curiosity to drive the click here. I really enjoyed the story-based version of this carousel too!
MARS MEN
Format: Email
Why I like it 👉 My favorite part of this email was the pain point/agitation sequence that would resonate with their target customer: “Face it though – something’s off. Your energy tanking after lunch. The workout that used to be easy. Not recovering like you used to.” It’s an effective way to “twist the dagger,” so to speak.
NADS
Format: Email
Why I like it 👉 I liked how they call out Amazon’s Prime Day Sale here without actually calling it out. But it also touched on our consumer-minded tendency to purchase things we don’t necessarily need, and instead, makes an argument for what you do need – underwear that doesn’t “create a bacterial ecosystem.” (I’m also 5-years-old and always laugh at the nads jokes).
BREZ
Format: Email
Why I like it 👉 Just over a dozen words. Turns out, you don’t need a lot to spark interest. Also, I’m going to steal “Prime Your Cart” CTA for next summer 👀
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
DMUS - Meta - Copywriter (Contract) at DEPT
📍Remote ℹ️ DTC 💸 $70 - $85/hr (USD)
Senior Copywriter (Contractor) at Owlet Baby Care
📍Remote ℹ️ DTC 💸 Not Listed
Lead Content Writer, AI at AirBnB
📍Remote ℹ️ B2C 💸 $129,000 - $152,000/yr (USD)
Copywriter at StitchFix
📍Remote ℹ️ B2C/DTC 💸 $51,000 - $85,000/yr (USD)
Copywriter at Aquent (Recruiter)
📍Remote ℹ️ B2C/Fashion 💸 $50 - $65/hr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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Why Consumers Say Yes... is terrific. Thank you for sharing.