Weekly Round Up #104
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 104th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Demographics won’t save your copy
3 Keys to Creating Memorable Consumer Experiences (via Columbia Business School)
3 Lessons from a Genius Creative Director (via Grace Baldwin)
Why Marketing Needs to Take Creative Risks – Even If They Fail (via Robert Rose)
Why Slowing Down Might Be Your Best Marketing Strategy (The Copy Minimalist)
The Reason Your Audience Doesn’t Trust You (Podcast Pick)
Copy Examples for Your Swipe File (Benchmade, Hollow, and Manscaped)
Recent Job Openings
Copy Tip of the Week
Demographics won’t save your copy.
Shared interests will.
You can’t stereotype your way to resonance.
Just because someone’s a 35-year-old dad in Ohio doesn’t mean he cares about grills, golf, and Miller Lite.
You’re not writing to a demo.
You’re writing to a human.
If your job is to connect — not just convert — then you can’t stop at the surface.
You need to find what you SHARE with your audience.
Not just who you’re writing to.
But what you both care about.
That’s where resonance really lives.
That’s what cuts through the noise.
Omar Johnson (Opus United) said it best:
“Demographics are bad because they make the world small.”
And in a world that already feels crowded and loud, we don’t need small.
We need real.
Small thinking makes forgettable copy.
Shared meaning makes people care.
Must-Read Articles
3 Keys to Creating Memorable Consumer Experiences (via Columbia Business School)
Why I recommend it 👉 As a copywriter and content strategist, one of your goals is connection. And one of the ways you do that is through aligning your interests (or your brand’s interests) with your audience’s interests, and more specifically, by creating resonance around those shared interests. This study from Columbia shares 3 key ways you can do just that.
3 Lessons from a Genius Creative Director (via Grace Baldwin)
Why I recommend it 👉 Yeah, I’m biased because I think you should feast your eyes on anything Grace writes. But if you work in brand marketing in particular, this is a worthwhile read. The three lessons she shares are grounded in the principle of simplicity, and as someone who loves keeping the main thing the main thing, it resonated.
Why Marketing Needs to Take Creative Risks – Even If They Fail (via Robert Rose)
Why I recommend it 👉 Whether you’re a content writer, creative strategist, designer, or all the above – you’d benefit from reading this article. It’s a great reminder about the differences between “mistakes” and “failures.” I’d much rather fail than make a mistake, here’s why…mend it 👉 If you’re unfamiliar with behavior-based marketing, then this is a great article that scratches the surface. If you are familiar with it, this includes some great insights on how to navigate the top 5 barriers to purchase.
You also need to read this:
REALLY GOOD EMAILS
The Reason Your Audience Doesn’t Trust You (with Melanie Deziel)
📺 Watch Now
Why I recommend it 👉 If your copy makes bold claims but lacks proof, it’s leaking trust — and Melanie Deziel’s talk, Earning Trust with Proof, is one of the best explanations I’ve heard on how to fix that. She breaks down a framework for turning your claims into credibility, using simple, doable tactics like customer corroboration, product demos, and educational content.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
BENCHMADE
Format: Email
Why I like it 👉 This was the perfectly timed email for a sportsman/outdoorsman in October. Two things these types of people be doing: spending time in the woods and on the water chasing prey. The social proof was an even better touch!
HOLLOW SOCKS
Format: Email
Why I like it 👉 Need a killer way to demonstrate the versatility of your product line-up? This is a fantastic idea.
MANSCAPED
Format: Video Ad
Why I like it 👉 For a brand that’s kinda been notorious for its off-color advertising, this was a welcomed departure. I appreciate the concept being this and also support the subtext: ain’t nobody wants a picture of that mess.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Direct Response Copywriter at Prosana (Recruiter)
📍Remote ℹ️ DTC 💸 $50,000 - $70,000/yr (USD)
Senior Copywriter at Solomon Page (Recruiter)
📍Remote ℹ️ DTC 💸 Not Listed
Freelance Copywriter at NoGood
📍Remote ℹ️ B2C (Health/Wellness) 💸 $40 - $75/hr (USD)
Senior Conversion Copywriter at Kraken
📍Remote ℹ️ B2C/FinTech 💸 $96,000 - $153,000/yr (USD)
Flex Copywriter Associate Product at Nordstrom
📍Remote ℹ️ B2C 💸 $24 - $49/hr (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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