Weekly Round Up #103
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 103rd edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Create ownership
The Complete Cart Abandonment Playbook (via Email Love)
Meet the Marketer of the Future (via MKT1 Newsletter)
Why Customers Hesitate and How to Break Down These Buyer Barriers (via KnoCommerce)
Why You Need Your Own Definition of Success (The Copy Minimalist)
The Hard Truth About Character (Podcast Pick)
Copy Examples for Your Swipe File (Clutch, Gainful, Google Pixel, and more)
Recent Job Openings
Copy Tip of the Week
The moment someone starts a free trial, they technically already own your product.
(At least, that’s what their brain thinks.)
Most trials focus on convincing people to buy – piling on features, benefits, and proof. But trials shouldn’t be about convincing. They should be about creating ownership.
Because once we feel ownership, we value something 2–3x more than we did before. Psychologists call this the Endowment Effect – the idea that ownership creates value.
At that point, loss aversion kicks in. And it’s twice as powerful as the desire for gain.
Netflix nailed this.
They don’t give you “User 1” or “Account Holder.” They make you set up your profile. Choose your avatar. Build your list. By day two, it’s not their product anymore. It’s yours.
So how do you do that?
Get users to invest on day one. Import their data. Let them customize something. Set preferences. The more effort they put in, the more they’ll feel like it’s theirs.
Change your language. Not “the dashboard” – your dashboard. Not “saved items” – your library. Words drive ownership.
Show what they’re accumulating. “You’ve saved 3 hours.” “Your team completed 47 tasks.” “You’ve built 12 workflows.” Make their investment visible.
Then, when the trial ends, don’t sell the upside.
Show the loss.
“Your 12 workflows will be deleted.” “Your team’s progress will disappear.” “Your dashboard will reset.”
There’s a massive difference between buying something new and keeping what’s already yours.
Great trials don’t convince people to buy.
They make them not want to let go.
Must-Read Articles
The Complete Cart Abandonment Playbook (via Email Love)
Why I recommend it 👉 I love that Andy and his team curated this in-depth (and heavily researched) resource on abandonment emails. It aligns near perfectly to what we’ve see work at Homestead over the years across different verticals.
Meet the Marketer of the Future (via MKT1 Newsletter)
Why I recommend it 👉 This is an interesting take on the future of marketing roles. I think Emily Kramer is on to something here, granted, I also think we’re too early in this thing to determine what marketers will be doing in the not-so-distant future. Worth the read, especially on how to level-up your current skills/strengths to be more adaptable moving forward.
Why Customers Hesitate and How to Break Down These Buyer Barriers (via KnoCommerce)
Why I recommend it 👉 If you’re unfamiliar with behavior-based marketing, then this is a great article that scratches the surface. If you are familiar with it, this includes some great insights on how to navigate the top 5 barriers to purchase.
You also need to read this:
THE DAILY STOIC PODCAST
The Hard Truth About Character | Parts 1-2
🎧 Listen to Part 1 | Listen to Part 2
Why I recommend it 👉 This is your typical podcast recommendation, as it has absolutely nothing to do with marketing and yet everything to do with it at the same time. It’s about character and character development. Ryan Holiday sits down with General Stanley McChrystal, and they chat about hard decisions/choices that make you a better human.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
CHASING PAPER
Format: Email
Why I like it 👉 This is a great strategy – not only do you create anticipate for a sale, you create upsell opportunities for yourself AND you position yourself to send abandonment emails + sale campaigns with more targeted dynamic content.
CLUTCH
Format: Email
Why I like it 👉 The headline is perfect. It’s situational (and for many, in a completely relatable way). This entire email is about how the brand’s product can prevent pain/frustration. Loved it.
GOOGLE PIXEL
Format: Instagram Ad
Why I like it 👉 The perfect diss to Apple’s latest iPhone release. But also, a great way to demo how your product is different/better. (Although I will remain a dedicated iPhone user)
GAINFUL
Format: Email
Why I like it 👉 This is a wonderful replenishment email that shows the power of compound savings when you sign up for a subscription. Not only does it frame it as financial savings, but as a way of achieving your goals too.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Copywriter at ModOp
📍Remote ℹ️ Agency 💸 Not Listed
Copywriter (Contract) at Secret Creative Org.
📍Remote ℹ️ Agency 💸 Not Listed
Head YouTube Scriptwriter at Dragonfruit
📍Remote ℹ️ Agency 💸 Not Listed
Senior Copywriter at DoorDash
📍Remote ℹ️ B2C 💸 $108,000 - $160,000/yr (USD)
Copywriter at BrickRed Systems
📍Remote ℹ️ B2B 💸 $50 - $55/hr. (USD)
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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