Weekly Round Up #101
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 101st edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
In this week’s issue:
Copy Tip: Anchoring + Framing
How to Leave an Impression (via Kevan Lee)
Customer Lifetime Value: The Metric That Tells You Who’s Really Worth It (via Jimmy Kim)
How to Make the Abstract Feel Real Intimate (via Eddie Schleyner)
The Power of Selective Expertise (The Copy Minimalist)
Why Playing It Safe Makes You Invisible (Podcast Pick)
Copy Examples for Your Swipe File (Swiffer, Gainful, Switchyards, and more)
Recent Job Openings
Copy Tip of the Week
Most copywriters stop at anchoring.
They toss out a high number, slash it down, and call it a day.
“Usually $1,000 – now just $450!”
But anchoring alone is just a number floating in space.
It tells people where to look, not what to think.
The real move is to pair your anchor with a frame that makes your price the obvious choice.
Here’s how it works:
Step 1: Anchor high to shift perception
“Premium skincare sets usually run $200–$300.”
Step 2: Frame your price to drive the decision
“Our complete routine? $89. Everything you need. No guesswork. Results in 30 days.”
See what happened?
The anchor got them looking up. The frame made your price feel like the win.
Don’t think of it as just positioning your choice as "cheaper. You’re positioning it as the smarter, easier, faster, and less risky choice.
People don’t just want a good deal.
They want to FEEL good about the deal.
The anchor guides perception.
The frame drives the decision.
Both matter.
Only together do they close.
Must-Read Articles
How to Leave an Impression (via Kevan Lee)
Why I recommend it 👉 This article is all about the Peak-End Rule, which says people judge their experiences by two key points: the emotional high and how it all ends. This is particularly useful when considering the way you frame messages to your audience, especially if you’re trying to connect with their emotional state and put a solution in front of their face.
Customer Lifetime Value: The Metric That Tells You Who’s Really Worth It (via Jimmy Kim)
Why I recommend it 👉 There are a lot of acronyms floating around the marketing world with a lot of differing understands about what they mean. Jimmy Kim breaks down one of the most common ones in eCommerce — CLV — and discusses ways you can improve it without being pushy.
How to Make the Abstract Feel Real Intimate (via Eddie Schleyner)
Why I recommend it 👉 If you’re a writer and want to connect with your reader in a profound way, here’s an example of how to leverage the smallest details to carry the weight of an intimate connection.
You also need to read this:
https://www.thecopyminimalist.com/p/the-power-of-selective-expertise
Reed Between the Lines
Why Playing It Safe Makes You Invisible
🎧 Listen on iTunes | Listen on Spotify | Watch on YouTube
Why I recommend it 👉 Really good conversation here between Devin Reed and Jess Cook, who heads up marketing at Vector. The thread running through it is all about betting on yourself and taking creative risks, especially when you're pushing bold, original ideas in B2B. That said, don’t box it in. The insights here apply no matter what industry you write for.
🔓 Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
SWIFFER
Format: Ad/Billboard
Spotted By: Raúl M.
Why I like it 👉 This is personalization at its finest. Way to go, Swiffer copy team.
PATH PROJECTS
Format: Email
Why I like it 👉 Product comparison emails are fantastic angles for customers in the “solution aware” stage. In this case, Path is comparing two of their products, which at first glance, look the same. But they’re not. The flow of this email is top-notch. Great work!
GAINFUL
Format: Email
Why I like it 👉 This is a GREAT example of taking a common customer pain point and calling out how your product removes it. It’s a dead-simple email with a dead-simple message, but it cuts through. The customer testimonial is icing on the cake.
SWITCHYARDS
Format: Ad / Video
Why I like it 👉 I’m a bit biased because this is the coworking space I’m a part of (the video shows the Avondale Estates location in Atlanta). But for remote workers, it checks all the boxes and addresses key pain points: always having a place to plug in your phone, laptop, fast internet, etc. Objection-busting simplified. Dig it.
SUNDAYS FOR DOGS
Format: Email
Spotted By: Andy King (Email Love)
Why he likes it 👉 Bright colors, playful copy, and bold image blocks make this email instantly attention-grabbing. The humor around digestion feels fresh while still tying directly to product benefits. Customer testimonials add authenticity, and strong CTAs keep the focus on conversion. It’s a fun, image-led design that balances education and persuasion in a highly digestible way.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.
Brand Copywriter at Smalls
📍Remote ℹ️ D2C 💸 $80,000 - $100,000/yr (USD)
Copywriter - Donut Studios at New Engen
📍Remote ℹ️ Agency 💸 $53,000 - $63,000/yr (USD)
Content Writer at Propel, Inc.
📍Remote ℹ️ B2C 💸 $75,000 - $82,000/yr (USD)
Senior Copywriter at MRM
📍Remote ℹ️ Agency 💸 Not Listed
Cultural Copywriter for Fashion Brands at ADFIX
📍Remote (P/T) ℹ️ B2C 💸 Not Listed
That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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