Weekly Round Up #100
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
đ Welcome to the 100th edition of the Weekly Round-Up â your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, pretty cool copy examples, and much more!
You know, itâs pretty wild to think Iâve done this 100x in a row for you. But I continue to receive so many positive notes about these curated weekly newsletters, so I donât intend on going anywhere else with them anytime soon!
In this weekâs issue:
Copy Tip: On Overcoming Objections
The 40/40/20 Rule of Direct Marketing (via Eddie Schleyner)
Whatâs next for DTC? (via Retail Brew)
The TIP Method: Choose the Right AI Model for Every Task (via Animalz)
Donât give your best to the wrong things (The Copy Minimalist)
4 Steps to Unlock Your Creativity & Feel More Inspired Every Day (Podcast Pick)
Copy Examples for Your Swipe File (Tailwind, Humm, kitâ˘sch, and more)
Recent Job Openings
Copy Tip of the Week
The moment you TRY to overcome an objection, you've already lost.
Every copywriter knows the objection formulas.
But your prospect's "no" isn't a wall to break through.
It's a door that only opens from the inside.
"Your price is too high" doesn't mean your price is too high.
It means they don't trust the value yet.
Or they got burned before.
Or they're scared of looking stupid.
Or their boss will ask questions they can't answer.
The objection you hear is camouflage for the fear they feel.
When you counter emotional resistance with logical arguments, you're speaking different languages, and you strengthen the very resistance you're trying to dissolve.
đ§ Cognitive dissonance makes people manufacture "safe" objections to justify what they're already feeling. They'll create endless logical reasons to support their emotional decision.
Fight those reasons with facts, and their brain just makes new ones.
But the most powerful objection handlers never handle objections.
They acknowledge them, validate them, and then tell stories about people who felt the same way.
They turn "Yes, but..." into "Yes, and..."
Because the moment you try to overcome an objection, you've already lost.
The moment you argue with fear using facts, you've already failed.
The moment you fight their resistance, you strengthen it.
Don't overcome objections.
Reframe them.
Must-Read Articles
The 40/40/20 Rule of Direct Marketing (via Eddie Schleyner)
Why I recommend it đ If you touch words that are supposed to get in front of people in the hope that theyâll buy whatever it is youâre selling, then you should read this.
Whatâs next for DTC? (via Retail Brew)
Why I recommend it đ This isnât really a âtacticalâ piece; itâs more of a thought piece of sorts. But in the last decade alone, there have been considerable shifts in the DTC space, and with AI poised to be this decadeâs greatest disruptor, itâs shaking things up in DTC too. From optimizing sites for AI crawlers to changing consumer behaviors, this read gives you a lot to think about.
The TIP Method: Choose the Right AI Model for Every Task (via Animalz)
Why I recommend it đ This would be insanely useful to bookmark (hint hint). But the truth is that some AI platforms are better than others at certain tasks. For example, I find Claude does well for writing sh*tty first drafts while ChatGPT is better with data analysis/synthesis. But I like the idea behind picking the personality that matches your task (as mentioned in the article).
You also need to read this:
The Mel Robbins Podcast
Episode #320: 4 Steps to Unlock Your Creativity & Feel More Inspired Every Day
đ§ Listen on iTunes | Listen on Spotify | Listen on YouTube
Why I recommend it đ This bit of copy ripped straight from the synopsis says it best:
âYouâll learn a simple, repeatable way to reconnect with your intuition, make faster decisions, and unlock energy and creativity, whether you think of yourself as âcreativeâ or not.â
đ Want access to my entire swipe file database?
Subscribe here to unlock the magic link.Pretty Fly Copy
TAILWIND NUTRITION
Format: Email
Why I like it đ The âthis for thatâ concept was a great idea for a brand like Tailwind, and executed well too. If your audience is broad (athletes) yet with specific interests (various endurance sports), this is a great way to showcase your product-market fit.
HUMM KOMBUCHA
Format: Email
Why I like it đ I love when copywriters find ways to intersect their brandâs products with shared communal experiences, in this case, Labor Day, or when the bulk of their audience is off work for the national holiday (and unofficial end to summer). But these were fun little âOOO messagesâ that also masked the benefits found in Hummâs kombucha.
CLUTCH CHARGERS
Format: Email
Why I like it đ âSkip the awkwardnessâ. Not only is it a great, benefit-laden CTA, but itâs a great theme for the whole email. Itâs ridiculous, and the âimagined scenariosâ were the icing on the cake.
KITâ˘SCH
Format: Email
Spotted by: Amanda Schumacher
Why she likes it đ Kitsch surprised me with how quick they sent this email campaign (sent 5 hours after the news dropped) that would resonate with the current pop culture moment. I knew what I was in for the second I read the subject line⌠donât underestimate how powerful a subject line can be to get someone to open a campaign, and how to write an email that fits both your brand and aesthetic while speaking to the moment!
SURREAL
Format: LinkedIn Carousel
Why I like it đ For starters, they changed their name online and everything. It was quite the play to promote a new product! But I love how unhinged SURREALâs marketing team always is in their execution. They never half-ass anything, it seems.
Career Opportunities
These remote opportunities are updated every week with copywriting and marketing roles ambitious job-seekers should definitely apply for.Â
Senior Copywriter at Athena
đRemote âšď¸ B2B/B2C đ¸ Not listed
Lead Copywriter via The Sage Group (Recruiter)
đRemote âšď¸ Agency đ¸ $70/hr (USD)
Copywriter at Jack
đRemote âšď¸ HealthTech đ¸ $70,000 - $85,000/yr (USD)
Freelance Copywriter (Health & Wellness) via NoGood
đRemote âšď¸ Agency đ¸ $40 - $75/hr (USD)
Writer/Content Creator at RxBenefits, Inc.
đRemote âšď¸ HealthTech đ¸ $73,000 - $92,000/yr (USD)
Thatâs it for this week! If you have questions or comments â drop a note below.
âď¸
Matt
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