Weekly Round Up #10
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 10th edition of the Weekly Round-Up — your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Let’s do this thang.
Copy Tip of the Week
Today’s copy tip comes once again from Nick Kolenda! The tip?
Choose words that are easy to imagine.
Describe cookies in terms of “bags” or “pieces” (rather than “ounces” or “grams”) to help people visualize this experience (Monnier & Thomas, 2022).
Or write concrete instructions:
Vague: Sign up for an account
Concrete: Create a username and password
You can apply this technique in your own life. Stop writing vague tasks in your calendar: What does ”study” mean? Study chemistry? Memorize notecards? Read a textbook?
Instead, write a concrete task – Review past exams – so that you can visualize this behavior. If you can visualize the behavior, it will seem easier to do.
The takeaway: Scan your marketing materials. Nay, website. Nay, sales pages. Replace vague words with concrete terms.
Want more Nick tips? Read his guide to copywriting here.
Must-Read Articles
7 Irresistible Subject Lines (CMS Wire)
Want a good subject line? Incorporate these 7 key ingredients and you’ll be on your way to quick opens in no time. Yes, it includes examples!An Introduction to Copywriting via John Caples (Copyhackers)
Admittedly, while I haven’t watched this entire video yet, I’m a massive fan of Joanna Wiebe and the legend himself: John Caples. In this video, Joanna breaks down one of Caples’ most famous ads from the early 1900s and discusses why it works. Great (basic) insights for any copywriter!Why You Should Always Ask Why (MarTech)
You might be thinking: Wait a minute, Matt. What does this have to do with writing? Well, a lot, actually. If you’re planning to run an A/B test of any variety, this is a great strategy for not only getting buy-in from your client but for getting a good idea about why you’re doing it in the first place.
Pretty Fly Copy
It’s been a wild week, but I still found some great copy examples. Here’s what stuck out:
🥾 [Email] Huckberry
Boots, anybody? I liked the direction of this email. It’s obviously all about boots and they did a great job making that the focus at the top of the email. But notice how every other product feature complements the boot vibe? Yeah. Great move, Huckberry.
☕ [Email] Fellow
Another email from Fellow I enjoyed this week. Once again, it’s pricing persuasion tactics at their finest (e.g. 20% savings, strikethrough pricing, etc.). Give it a look and take notes!
👓 [Email] Warby Parker
You’ve gotta love a good teaser email and this one takes the cake for me.
🍺 [Sign] Manuals
Loved this sign at a local bar in Atlanta. It’s 100% on-brand for the establishment and thought it was funny.
📖 [Twitter] Merriam-Webster
The snark is 🤌
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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