Weekly Round Up #1
Your once-a-week digest filled with copy tips/tricks/hacks, must-read articles, and some pretty cool copy examples.
Welcome to the 1st edition of the Weekly Round-Up. I share this resource weekly with the copywriting team at the marketing agency I work for and I thought I should start sharing it here too!
Les’go!
Copy Tip of the Week
This week’s copy tip comes to you from Justin Welsh — who might look like an assassin but is actually a mega-respected solopreneur who builds one-person online businesses.
It’s his variation of the popular copywriting framework: PAS.
It’s called PAIPS.
Problem > Agitate > Intrigue > Positive Future > Solution
While he uses it for social media posts, it would translate ~*beautifully*~ into email campaigns. He breaks it down here.
Must-Read Articles
A (Re)branding Story (VeryGoodCopy)
I’ve said it to others before, but if you don’t subscribe to Eddie’s email list — get on it. This is a great glimpse into how positioning your product the right way can drive sales.Beyond “Shop Now” (Klaviyo)
Tired of the same ol’ CTA button copy? I know your client thinks “Shop Now” works just fine. And you know what? It probably does. It’s kind of the forever constant in eCommerce email copy. But what if you did something different? This article details the nuances of CTA copy and how you can make yours clear and compelling.How to Use GIFs in Emails to Skyrocket Conversions (ZeroBounce)
As a millennial, I love a good GIF. But sometimes when I see them in email copy, it’s hit or miss. But what if I told you that you could leverage GIFs to drive conversions? Check it out.
Pretty Fly Copy
Much like the air we breathe, good copy examples are all around us. We just have to choose to notice. Here are a few examples that grabbed my attention this week:
[Email] California Beach Co.
This was an interesting email. I got the first one and deleted it. The second one? I opened it because of the subject line. It was super on par with their brand (very kid-centric). I also like that they called me a VIP (very important parent) and mentioned what I had previously purchased (the playpen).
[Email] East Fork
Maybe I’ve shared this before? Maybe I haven’t. But this browse abandonment email was well-made. My favorite part was the subject line. I LOL’d.
[Ad] Warby Parker
What an awesome way to provoke curiosity while using nothing more than big, colorful words.
SHOW ME YOUR FAVORITE ‘COPY’ FINDS:
You can email your favorite examples to matt[at]copywritercreative[dot]com by EOD every Friday and I’ll drop them in the following week’s round-up! Simply send a link and tell me what makes it great.
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That’s it for this week! If you have questions or comments — drop a note below.
✌️
Matt
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